Category
Art & Design
Shelf Heirlooms
Trend cluster
Category
Personal
Pizza
Brands are introducing smaller pizza ovens suited for consumer kitchens.
6.0
Trend score
What's Happening
What is the Personal Pizza trend?
Personal Pizza: Indoor and outdoor appliance brands are introducing consumer-focused pizza ovens small enough to fit in a regular kitchen or deck. These are affordable, accessible pizza ovens that enable regular consumers to prepare restaurant-grade pizzas, opening the potential for new artisinal hobbies.
Insight
The consumer insight behind the Personal Pizza trend
The pandemic caused customers around the world to engage in more at-home hobbies such as artisinal cooking or DIY crafts. Many of these customers tried numerous hobbies throughout the pandemic years and are now looking for more, while some are looking to take their existing ones further. This shows that new technology for the home kitchen is always desired, especially in a post-pandemic world, demonstrating the importance of simplified industrial-grade technology for the home.
Trend themes
Themes within the Personal Pizza trend
Three behaviours holding the trend together01
Consumer-Focused Pizza Ovens
New indoor and outdoor pizza ovens that are affordable and accessible are enabling regular consumers to prepare restaurant-grade pizzas at home, opening the potential for new artisanal hobbies.
02
At-Home Hobbies
The pandemic caused customers around the world to engage in more at-home hobbies such as artisanal cooking and DIY crafts, creating a potential market for simplified industrial-grade technology for the home.
03
Multi-Fuel Pizza Ovens
Advanced pizza ovens capable of utilizing a variety of fuels to provide the cooking experience of your choosing, along with a borosilicate glass door that enables chefs to keep an eye on their pizza as it cooks without having to release the heat with continuous opening.
Industry implications
What the Personal Pizza trend means for industry
Where the trend changes the playbookFor
Kitchen Appliance Industry
Manufacturers can expand their offerings by developing affordable and accessible pizza ovens for consumers that allow preparing restaurant-grade pizzas at home.
For
Hobby Industry
The rise of at-home hobbies during the pandemic presents opportunities for companies to create simplified industrial-grade technology for the home, specifically for cooking and DIY activities.
For
Outdoor Living Industry
Brands can utilize the growing consumer interest in at-home pizza-making hobbies by developing outdoor pizza ovens that can accommodate different fuel types to allow users to have the cooking experience of their choosing.
Workshop question
How could your brand offer new at-home experiences for curious customers?
Trend signals
Trend signals for Personal Pizza
Trend score 6.0 out of 10, from popularity 78%, activity 87%, freshness 15%.
Popularity78%
Activity87%
Freshness15%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Personal Pizza trend
5 featured examples from May 20, 2022 to Mar 8, 2023CategoryArt & Design
In-House Brand Pizza Ovens
The PC Pizza Oven Prepares Authentic Fare From Home
Companies in the outdoor living industry have an opportunity to create and sell outdoor cooking appliances like the PC Pizza Oven, targeting consumers looking to cook outdoors at…
CategoryArt & Design
Advanced Multi-Fuel Pizza Ovens
The Ooni Karu 12G Has a Glass Door for Easy Viewing
Manufacturers of outdoor cooking appliances are presented with an opportunity to create advanced, portable pizza ovens with enhanced features such as borosilicate glass doors.
CategoryArt & Design
Self-Rotating Pizza Ovens
The QubeStove Crafted Artisan Pizzas in Just 90-Seconds
Opportunities for the outdoor cooking industry to develop new, high-quality cooking equipment for chefs seeking better pizza-baking quality and efficiency.
CategoryArt & Design
Fully Electric Pizza Ovens
The Ooni Volt 12 is Suitable for Indoor or Outdoor Use
The kitchen appliance industry can capitalize on the all-electric trend by focusing on developing and marketing products that are environmentally friendly.
CategoryArt & Design
Rotating Pizza Oven Stands
The Solo Stove Pi Pizza Oven Stand is Crafted Out of Steel
Opportunity to innovate kitchen appliances and equipment with more user-friendly and durable products, such as rotating stands and powder-coated stainless steel construction.
