Brands are introducing smaller pizza ovens suited for consumer kitchens
Trend - Indoor and outdoor appliance brands are introducing consumer-focused pizza ovens small enough to fit in a regular kitchen or deck. These are affordable, accessible pizza ovens that enable regular consumers to prepare restaurant-grade pizzas, opening the potential for new artisinal hobbies.
Insight - The pandemic caused customers around the world to engage in more at-home hobbies such as artisinal cooking or DIY crafts. Many of these customers tried numerous hobbies throughout the pandemic years and are now looking for more, while some are looking to take their existing ones further. This shows that new technology for the home kitchen is always desired, especially in a post-pandemic world, demonstrating the importance of simplified industrial-grade technology for the home.
Insight - The pandemic caused customers around the world to engage in more at-home hobbies such as artisinal cooking or DIY crafts. Many of these customers tried numerous hobbies throughout the pandemic years and are now looking for more, while some are looking to take their existing ones further. This shows that new technology for the home kitchen is always desired, especially in a post-pandemic world, demonstrating the importance of simplified industrial-grade technology for the home.
Workshop Question - How could your brand offer new at-home experiences for curious customers?
Trend Themes
1. Consumer-focused Pizza Ovens - New indoor and outdoor pizza ovens that are affordable and accessible are enabling regular consumers to prepare restaurant-grade pizzas at home, opening the potential for new artisanal hobbies.
2. At-home Hobbies - The pandemic caused customers around the world to engage in more at-home hobbies such as artisanal cooking and DIY crafts, creating a potential market for simplified industrial-grade technology for the home.
3. Multi-fuel Pizza Ovens - Advanced pizza ovens capable of utilizing a variety of fuels to provide the cooking experience of your choosing, along with a borosilicate glass door that enables chefs to keep an eye on their pizza as it cooks without having to release the heat with continuous opening.
Industry Implications
1. Kitchen Appliance Industry - Manufacturers can expand their offerings by developing affordable and accessible pizza ovens for consumers that allow preparing restaurant-grade pizzas at home.
2. Hobby Industry - The rise of at-home hobbies during the pandemic presents opportunities for companies to create simplified industrial-grade technology for the home, specifically for cooking and DIY activities.
3. Outdoor Living Industry - Brands can utilize the growing consumer interest in at-home pizza-making hobbies by developing outdoor pizza ovens that can accommodate different fuel types to allow users to have the cooking experience of their choosing.
