Category
Tech
Embedded Intelligence
Trend cluster
Category
P2P
Menopause
Companies launch platforms that connect women experiencing perimenopause.
4.2
Trend score
Trend
What is the P2P Menopause trend?
P2P Menopause: Brands are launching support structure apps and platforms that connect women experiencing perimenopause and menopause with each other and support professionals. This fosters a sense of community while also providing direct, community-backed information on navigating this time of life.
Insight
The consumer insight behind the P2P Menopause trend
Women experiencing perimenopause and menopause often feel like they are isolated. These women search the internet for ways to manage symptoms, but find few solutions that suit their exact situation. These women desire testimonials and spaces for discussing symptoms and strategies for managing them, as these conversations are stigmatized with real-life acquaintances. This pressures brands to create community-oriented platforms for women in these situations to interact safely.
Trend themes
Themes within the P2P Menopause trend
Three behaviours holding the trend together01
Community-Oriented Platforms
Brands are launching support structure apps and platforms that connect women experiencing perimenopause and menopause with each other and support professionals.
02
Actionable and Comprehensive Solutions
Apps like Caria, Health & Her, and Bearable are engineered to provide women with support solutions and resources for managing symptoms of perimenopause.
03
Informative Hubs for Women's Health
Apps like mySysters offers informative articles, symptom charts, and supportive communities for women navigating perimenopause.
Industry implications
What the P2P Menopause trend means for industry
Where the trend changes the playbookFor
Women's Health
The women's health industry can use these trends and examples to create new solutions and resources for women experiencing perimenopause and menopause.
For
Telemedicine
Telemedicine industries can explore creating new telemedicine platforms that cater to women experiencing perimenopause and menopause-related issues.
For
Wellness and Self-Management
The wellness and self-management industry can create solutions and resources like apps that align with women's health, focusing on support, tracking, and personalized regiments.
Workshop question
How could your industry foster a sense of community with its consumers?
Trend signals
Trend signals for P2P Menopause
Trend score 4.2 out of 10, from popularity 63%, activity 49%, freshness 15%.
Popularity63%
Activity49%
Freshness15%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the P2P Menopause trend
6 featured examples from Feb 3 to Feb 15, 2023CategoryLifestyle
Comprehensive Perimenopause Apps
The Health & Her App is a Leading Solution for Symptom Management
Healthcare technology companies can explore the development of personalized and community-based apps for women approaching menopause.
CategoryLifestyle
Action-Oriented Menopause Apps
'Caria' is an App that Offers Actionable Resources for Women
The healthcare industry can benefit from the development of more apps like Caria, that offer targeted health solutions for managing the symptoms of perimenopause and menopause.
CategoryLife-Stages
Perimenopause Support Apps
'Balance' is a Community-Driven Menopause Support Service
Revolutionize the healthcare industry by building advanced applications that help people better manage their health and access personalized health regiments.
CategoryLifestyle
Perimenopause Support Apps
'Bearable' Helps Women Track and Manage Menopause-Related Symptoms
HealthTech companies could develop more innovative apps to help patients manage their health conditions and symptoms.
CategoryLifestyle
Community Menopause Apps
Peanut Menopause Helps Women Navigate Womanhood Together
Health services that offer guidance, support, and resources for menopausal women present a disruptive opportunity to provide specialized care for this demographic.
CategoryLife-Stages
Informative Perimenopause Apps
'mySysters' is an Information Hub and Support Network for Women
Healthcare providers can create or integrate with apps like mySysters to provide better symptom management, educational resources and community support to patients going through p…
