Category
Tech
Embedded Intelligence
Trend cluster
Category
Hydration
Monitor
Brands are launching hydration-focused wearbles for hotter climates.
4.9
Trend score
Trend
What is the Hydration Monitor trend?
Hydration Monitor: Brands are creating health-tracking wearables with specific focus on hydration monitoring and hydration reminders. These track the body's hydration levels through attached sensors. This is useful for hotter climates as global temperatures rise, helping people maintain safe hydration levels.
Insight
The consumer insight behind the Hydration Monitor trend
Consumers are growing increasingly wary of climate change as recent years have shown borderline unlivable temperatures in some areas of the world. This, when combined with heatwaves where authorities urge citizens to drink lots of water and remain in air-conditioned areas, led customers to place more importance on their hydration levels. This directly caused demand for smart wearables to shift from sleep and heartrate tracking to also detailed hydration tracking.
Trend themes
Themes within the Hydration Monitor trend
Three behaviours holding the trend together01
Hydration Monitoring Wearables
Brands are developing wearables that help monitor hydration levels in response to climate change concerns for hotter temperatures.
02
All-Day Wellness Tracker Wearables
Garmin's vívosmart 5 is a new example of a discreet wearable designed to monitor fitness and health levels for active wearers seeking a compact device.
03
Connected Hydration
Epicore Biosystems' 'Connected Hydration' is a sweat-sensing wearable that has the potential to revolutionize how people monitor their hydration levels during physical activity or in hotter environments.
Industry implications
What the Hydration Monitor trend means for industry
Where the trend changes the playbookFor
Digital Health
Developments in wearable technology specifically focused on personal health is creating opportunities in digital health.
For
Athletic Wear & Fitness Technology
The increasing trend of personalized wearables supporting athletic wear and fitness technology markets focus on monitoring health levels during physical activity.
For
Consumer Electronics
Wearables and connected devices are becoming essential products in everyday life leading the demand for innovation and development of consumer electronics.
Workshop question
How could your brand cater to customers' changing health priorities?
Trend signals
Trend signals for Hydration Monitor
Trend score 4.9 out of 10, from popularity 71%, activity 62%, freshness 15%.
Popularity71%
Activity62%
Freshness15%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Hydration Monitor trend
4 featured examples from Apr 22, 2022 to Mar 3, 2023CategoryLifestyle
Wearable Hydration Monitors
Epicore Biosystems' 'Connected Hydration' Helps in Hot Environments
Connected Hydration is a digital health solution that has the potential to disrupt the healthcare industry by improving personalized hydration monitoring and alert systems.
CategoryLifestyle
Sweat-Analyzing Hydration Wearables
The Nix Hydration Biosensor Combats Against Dehydration
Introducing hydration tracking to fitness wearable technology can disrupt the industry and cater better to athletes.
CategoryTech
All-Day Wellness Wearable Trackers
The Garmin vívosmart 5 Offers Seven-Days of Battery Life
Fitness wearable companies can explore creating slim and discreet health tracking wearables with advanced capabilities to provide a new option for customers.
CategoryTech
Square AMOLED Smartwatches
The 'Fire Boltt Astro' Watch with an AMOLED Display Debuts in India
There is an opportunity for technology companies to develop and sell AMOLED smartwatches with advanced features that offer a more comprehensive user experience.
