Brands are launching hydration-focused wearbles for hotter climates
Trend - Brands are creating health-tracking wearables with specific focus on hydration monitoring and hydration reminders. These track the body's hydration levels through attached sensors. This is useful for hotter climates as global temperatures rise, helping people maintain safe hydration levels.
Insight - Consumers are growing increasingly wary of climate change as recent years have shown borderline unlivable temperatures in some areas of the world. This, when combined with heatwaves where authorities urge citizens to drink lots of water and remain in air-conditioned areas, led customers to place more importance on their hydration levels. This directly caused demand for smart wearables to shift from sleep and heartrate tracking to also detailed hydration tracking.
Insight - Consumers are growing increasingly wary of climate change as recent years have shown borderline unlivable temperatures in some areas of the world. This, when combined with heatwaves where authorities urge citizens to drink lots of water and remain in air-conditioned areas, led customers to place more importance on their hydration levels. This directly caused demand for smart wearables to shift from sleep and heartrate tracking to also detailed hydration tracking.
Workshop Question - How could your brand cater to customers' changing health priorities?
Trend Themes
1. Hydration Monitoring Wearables - Brands are developing wearables that help monitor hydration levels in response to climate change concerns for hotter temperatures.
2. All-day Wellness Tracker Wearables - Garmin's vívosmart 5 is a new example of a discreet wearable designed to monitor fitness and health levels for active wearers seeking a compact device.
3. Connected Hydration - Epicore Biosystems' 'Connected Hydration' is a sweat-sensing wearable that has the potential to revolutionize how people monitor their hydration levels during physical activity or in hotter environments.
Industry Implications
1. Digital Health - Developments in wearable technology specifically focused on personal health is creating opportunities in digital health.
2. Athletic Wear & Fitness Technology - The increasing trend of personalized wearables supporting athletic wear and fitness technology markets focus on monitoring health levels during physical activity.
3. Consumer Electronics - Wearables and connected devices are becoming essential products in everyday life leading the demand for innovation and development of consumer electronics.
