Category
Lifestyle
Festive Fusions
Trend cluster
Category
To-Go
Fold
Brands reduce takeaway packaging waste with specialty foldable designs.
6.6
Trend score
Trend
What is the To-Go Fold trend?
To-Go Fold: Sealable and easily stored takeaway packaging is allowing food retailers to cut down on waste while ensuring that customers' standards are still met. These items are replacing disposable cups, lids, and containers, and are effective packaging alternatives for food and drinks taken to-go.
Insight
The consumer insight behind the To-Go Fold trend
As different regions create more expansive environmental laws that limit or cut out certain food-related materials and products, consumers are finding that the eco-friendly alternatives available to them can be inconvenient. Materials' structural integrity and the overall consumption experience have been impacted by these changing laws and business practices, so consumers are more actively seeking out brands that offer a balance between green consumption and practicality.
Trend themes
Themes within the To-Go Fold trend
Three behaviours holding the trend together01
Eco-Friendly Packaging
The use of eco-friendly packaging alternatives is on the rise to meet consumer demand for sustainability and convenience.
02
Foldable Packaging
Foldable packaging options are gaining popularity due to their space-saving design and portability for on-the-go consumption.
03
Compostable Materials
Businesses are shifting towards the use of compostable materials for their packaging in response to environmental concerns and governmental regulations.
Industry implications
What the To-Go Fold trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry is exploring sustainable packaging solutions that can meet the needs of consumers for on-the-go consumption with reduced waste.
For
Retail
The retail industry is adopting eco-friendly packaging alternatives to reduce their environmental footprint and enhance brand image.
For
Logistics and Shipping
The logistics and shipping industry is seeking packaging solutions that are space-efficient, durable, and environmentally-friendly to reduce transportation costs and carbon emissions.
Workshop question
How could your brand prioritize environmental protection while maintaining convenience for customers?
Trend signals
Trend signals for To-Go Fold
Trend score 6.6 out of 10, from popularity 88%, activity 88%, freshness 24%.
Popularity88%
Activity88%
Freshness24%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the To-Go Fold trend
7 featured examples from Mar 15, 2022 to Apr 26, 2024CategoryEco
Collapsible Pocket Coffee Cups
The 'REUSABLE' Foldable Silicone Cup by Kalina Gotseva is Eco-Chic
The food and beverage industry can explore incorporating collapsible cup designs for convenience and sustainability.
CategoryEco
Foldable Biodegradable Cups
The SOFi Cold Cup is the First Biodegradable Cup with Its Own Lid
As consumers demand more sustainable foodservice packaging options, companies have the opportunity to differentiate themselves from competitors by offering environmentally friendl…
CategoryEco
Efficient Sustainable Packaging
Antalis Packaging Recently Added a New E-Commerce Range
The packaging industry can adopt sustainable and eco-friendly packaging solutions to cater to the demand for e-commerce packaging and climate-neutral materials.
CategoryEco
All-In-One Compostable Cups
'The Butterfly Cup' is Perfect for Consuming Beverages On the Go
Restaurants, cafes, and fast food chains can use compostable cups to reduce waste and attract customers who are environmentally conscious.
CategoryLifestyle
Plastic-Free Takeaway Cups
The Fully Compostable & Recyclable Zero Cup Needs No Lid or Straw
The food and beverage industry has an opportunity to reduce their reliance on single-use plastic by exploring innovative products to fill the gap, such as fully compostable and re…
CategoryEco
Folding Fountain Drink Cups
New York Fries' New Cold Cups are 100% Biodegradable & Compostable
Opportunity for food and beverage companies to embrace biodegradable packaging solutions for a more sustainable approach.
CategoryEco
Lid-Free Biodegradable Cups
Brothers Launch SOFi, an Eco-Friendly, Spill-Proof Coffee Cup
The food and beverage industry can explore the potential of the SOFi Hot Cup as a sustainable alternative to traditional cups and lids.
