Evolved Education

Post-secondary institutions offer courses specific to Gen Z's hobbies and habits

Trend - Schools are targeting the skills and industries that Gen Z is making influential. In order to maintain their relevance in a rapidly evolving learning environment, honing in on students' personal hobbies and the skills they're self-taught in keeps these institutions evolving with their target market.

Insight - In the last few years, Gen Z's impact on pop culture, social media, and workplace trends has been enormous. This demographic has shown itself to be tech-savvy and interested in monetizing their passions--combining career aspirations with their personal values and hobbies. As Gen Z's influence grows, brands and institutions are having to adapt to the evolving lifestyles and expectations they've brought about.
Workshop Question - How is your brand evolving with the cultural changes that Gen Z's influence has caused?

Trend Themes

  1. Personalized Education — Post-secondary institutions are targeting the skills and industries that Gen Z is making influential in order to keep up with their rapidly evolving learning environment and bring in personalized education.
  2. Digital Skill Development — Partnerships between schools and tech companies like Google and Roblox have resulted in collaborative courses aimed at equipping future professionals with digital design skills to fulfill the needs of future fashion and UX industries.
  3. Industry-specific Education — Continuing education programs that provide specialized certificates for cannabis and esports industries are being developed to meet the increasing demand for professionals in these markets.

Industry Implications

  1. Education Industry — Education businesses and institutions are making the move towards more personalized and specialized education as a response to the evolving needs of a tech-savvy Gen Z market.
  2. Technology Industry — Tech companies and institutions are collaborating to provide education and training that equip students with digital design skills necessary for the future of fashion, UX, and esports industries.
  3. Cannabis Industry — Continuing education programs that provide specialized certificates for cannabis industry are being developed to train professionals on a wide range of topics from cultivation techniques to financial regulations.
2.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
34,144 Total Clicks
Date Range:
Oct 22 — Mar 23
Trending:
Mild
Consumer Insight Topics:

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