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Mainstream Taro

Brands are popularizing taro flavoring in drinks and foods in North America

Trend - Brands are launching teas, ice creams, and other sweet foods made with taro flavoring. Taro is a popular starchy ingredient from Southeast Asia that appeals to western customers for its subtle sweetness and nutty flavor. The introduction of Taro in the west offers more variety for consumers.

Insight - Consumers in North America are continually searching for new flavors, specifically with respect to dessert-style drinks and foods, as sweet flavors are easy for customers to try. This places pressure on brands to look outward and try flavors and ingredients from other cultures, rather than trying to find new mixtures of flavors already popular in the west. Consumers then become drawn to these flavors as modern trends or obsessions, despite the long-standing history in other regions.
Workshop Question - How could your brand incorporate cultural flavors into new products?
Trend Themes
1. Innovative Flavors - Brands are exploring and offering unique flavor combinations that appeal to consumers' desire for new and exciting taste sensations.
2. Convenience and Portability - Brands are catering to consumers' busy lifestyles by offering convenient and portable options, such as instant kits and canned drinks.
3. Authenticity and Cultural Influence - Consumers are drawn towards trends and products that showcase authenticity and cultural influence, leading brands to experiment with traditional and historical ingredients.
Industry Implications
1. Food and Beverage - Innovative flavors and unique products have captured the attention of food and beverage consumers looking to explore new tastes.
2. Retail - Convenience and portability in food and beverage products is a disruptive innovation opportunity for retailers looking to meet the needs of busy consumers.
3. Cultural and Ethnic Market - The growing interest and demand for authentic ethnic products has led to disruptive innovation opportunities for companies in the cultural and ethnic market.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 50 Examples:
53,428 Total Clicks
Date Range:
Jun 21 — Feb 23
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Bubble Tea-Inspired Ice Creams
Bubble Tea-Inspired Ice Creams
Noona's Taro Ice Cream Celebrates Authentic Asian Ingredients
Drawing inspiration from Taro Boba Milk Tea, Noona’s Taro ice cream is a tasty frozen treat that is also suitable for those with dietary restrictions. The ice cream features a violet gray... MORE
Asian-Inspired Oatmeal Cups
Asian-Inspired Oatmeal Cups
Yishi's Plant-Based Oatmeal Cups Have Flavors Like Matcha & Bubble Tea
Yishi (by Crave) is a new line of single-serve, plant-based oatmeal cups with Asian-inspired flavors like Matcha Latte, Toasted Black Sesame and Taro Bubble Tea. The oatmeal cups offer different... MORE
Canned Taro Teas
Canned Taro Teas
Inotea Launched a Taro Flavor of its Ready-to-Drink Bubble Tea Lineup
The Inotea Taro canned bubble tea is available now via various online retailers. Bubble tea has taken the world by storm, and for a good reason. This sweet and refreshing drink is the perfect treat... MORE
Portable Vegan Bento Boxes
Portable Vegan Bento Boxes
Sweetfin, Postmates & Liza Koshy Created the Plant-Based Sweetbox
A custom-designed vegan bento box is the result of a collaboration between Liza Koshy, Sweetfun and Postmates and it shares a selection of the fast-casual restaurant’s unique dishes in a... MORE
Instant Boba Expansions
Instant Boba Expansions
BobaBam Confirms its Retail Expansion to Northeast and West Coast Costco's
BobaBam, the frozen instant boba kit, has announced it will expand to Costco locations across the Northeast and West Coast. The brand will introduce the BobaBam ‘Milk Tea’ and ‘Taro’ flavors,... MORE
Instant Bubble Tea Kits
Instant Bubble Tea Kits
Tealise Debuted a Bulk Instant Bubble Tea Kit at Costco Wholesale Stores
The Tealise Instant Marbling Bubble Tea Kit Set is perfect for those who love bubble tea but don’t have access to the traditional equipment needed to make it. With this product, you can easily... MORE
Spicy Vegetable Chips
Spicy Vegetable Chips
Terra Chips' Screamin' Hot Flavor Shares a Kick from Capsicum Extract
A variety of beloved snack food flavors have recently been recreated as ultra-spicy varieties, including Terra Chips’ vegetable chips, which can now be found in a Screamin’ Hot variety.... MORE

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