Category
Tech
Delegated Interfaces
Trend cluster
Category
Gamified
Affection
Enhancing romantic gestures, users turn to interactive techniques.
2.1
Trend score
Trend
What is the Gamified Affection trend?
Gamified Affection: Adding an interactive element to sentimental experiences, consumers are turning to games as a means to heighten romantic engagements. Adapting marriage proposals into video games and using apps to quantify affection, individuals are using elements of entertainment to heighten romantic gestures with both excitement and intrigue. Highlighting the ways that consumers are willing to let technology have a place in nearly aspects of their lives, this shift signifies a great opportunity for emotion-centric industries.
Trend themes
Themes within the Gamified Affection trend
Three behaviours holding the trend together01
Gamified Romantic Engagements
As interactive elements are being added to sentimental experiences, consumers are turning to gamification as a means to enhance romantic engagements, thus creating disruptive innovation opportunities for emotion-centric industries.
02
Math-based Matchmaking
With the use of mathematical concepts, dating apps such as Floret are gamifying matchmaking by guaranteeing matches based on preferences, creating disruptive innovation opportunities in the dating industry.
03
Selfie Apps
Apps like Selfit, which allow for mixed-reality Valentine selfies that incorporate animation and personalized messages, are becoming a new trend in the creation of personalized experiences for special events and occasions.
Industry implications
What the Gamified Affection trend means for industry
Where the trend changes the playbookFor
Gaming industry
The gaming industry has an opportunity to expand its reach by leveraging gamification to create interactive romantic engagement experiences.
For
Dating industry
The dating industry has a chance to create more personalized matchmaking experiences by incorporating math-based concepts like the stable marriage problem and artificial intelligence.
For
Photography industry
The photography industry has a chance to enhance its products by integrating mixed-reality selfie apps that allow users to personalize messages and include animations for different occasions.
Trend signals
Trend signals for Gamified Affection
Trend score 2.1 out of 10, from popularity 39%, activity 16%, freshness 8%.
Popularity39%
Activity16%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Gamified Affection trend
5 featured examples from May 9, 2013 to Feb 10, 2015CategoryTech
Romantic Valentine Selfies
The Selfit App Allows You to Take a Valentine Selfie for Your Boo
Selfie apps like 'Selfit' are creating disruptive innovation opportunities for the AR industry, by incorporating AR technologies to enhance the user experience and create new appl…
CategoryTech
Hand-Twisting Intimacy Apps
The Fingle App Game for iPad is the Perfect First Date Ice-Breaker
The gaming industry has an opportunity to innovate by integrating intimate touch experiences into game design.
CategoryTech
Mathematical Dating apps
Floret Gamifies the Stable Marriage Problem in the Name of Romance
Online dating platforms and services can innovate by adopting math-based matchmaking or gamified dating features.
CategoryTech
Video Game Marriage Proposals
This Angry Birds Marriage Proposal is Charmingly Nerdy
Gamification for non-gaming applications like personalized marriage proposals can be a unique service area for game developers and designers.
CategoryLifestyle
Pixelated Video Game Proposals
Robert Fink Designed a Short Video Game Which Ends With a Proposal
The video game development industry can capitalize on the trend of gamer proposals by offering specialized services or templates for creating proposal games that can be personaliz…
