With so many people starting relationships online, it is no surprise that social media proposals are catching on as well. Curt Buthman and Marsha Collier met on Twitter, and Curt recently proposed to his girlfriend with a six-second Vine.
On May 28th, 2013, Curt tweeted his proposal video along with the hashtags: “WillYouMarryMe” and “custserv.” Although the second hashtag may seem unrelated and confusing, the tag was being monitored by Marsha during a live Twitter chat; of course, Marsha tweeted back a resounding “yes” in response.
Although this kind of proposal is not for everyone, the couple has a good attitude about it, and jokes that as a couple they only communicate in only 140 characters anyway.
Key Themes Behind This Trend
- Social Media Proposals
- Disruptive Innovation Opportunity: Explore new ways of incorporating social media platforms into proposals and engagement rituals.
- Online Relationship Starters
- Disruptive Innovation Opportunity: Create platforms or tools that specifically cater to individuals seeking romantic relationships online.
- Micro-video Proposals
- Disruptive Innovation Opportunity: Develop platforms that enable users to create and share short video proposals, providing a unique and memorable way to pop the question.
Where This Applies
- Social Media
- Disruptive Innovation Opportunity: Offer services or features that enhance relationship-building and proposal experiences on social media platforms.
- Online Dating
- Disruptive Innovation Opportunity: Innovate the online dating industry by creating tools specifically designed for individuals who prefer online relationship starters.
- Video Sharing Platforms
- Disruptive Innovation Opportunity: Develop or improve platforms that specialize in short-form video content, catering to users who want to create and share creative proposal videos.
