Minimalist Phone Games

Dots by Betaworks Suggests Simplicity is Always In

Dots by Betaworks brings gaming back to the basics; it is essentially Bejeweled and even Candy Crush stripped down to the simplest form. This minimalist game has seen tremendous success within the first 16 days of its launch with already 100 million plays and 2 million addicted users.

The goal of the game is to connect two or more dots of the same color by swiping up, down, left or right. You are given one minute to get as many points as you can.

I don't know about you, but the screen-crowding hectic graphics of today's video games frighten me. Visually, the simplicity of this game reminds me of the old-school game Snake, only this 36-dot grid is full of cute colors. With many game apps looking like virtual jungles or war-zones, Dots stands out with its clean visuals.

Minimalist Gaming
Gaming companies can explore the opportunity of developing more minimalist games with clean graphics and simple gameplay, like Dots by Betaworks
Simplicity in User Experience Design and Interface
Companies can explore the opportunity of simplifying their platform or app's user experience design and interface to mimic the clean design of minimalist games like Dots by Betaworks.
Growth of Mobile Gaming
The success of minimalist games like Dots by Betaworks indicates the growth and potential of mobile gaming as a trend and industry.

Who This Affects Most

Gaming
Gaming companies can develop minimalist games with clean graphics and simple gameplay like Dots by Betaworks.
User Experience Design
Companies can explore the opportunity of simplifying their platform or app's user experience design and interface to mimic the clean design of minimalist games like Dots by Betaworks.
Mobile App Development
The success of minimalist games like Dots by Betaworks indicates the growth and potential of mobile app development in the gaming industry.
SCORE
0.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 2%
Activity 7%
Freshness 8%