The promotion for the new Ron Burgundy movie has been intense, but this new Anchorman 2 ad takes it to the next level. Besides billboards, TV interviews and commercials there is also now a new game that is being use to promote the much anticipated movie.
The Anchorman 2 ad is in the form of an Apple game app. The game is called ‘Scotchy Scotch Toss.’ The object of the app is to help everyone’s favorite news man by throwing ice in his scotch, since he is too busy doing important newsy stuff to do it himself.
The Anchorman 2 ad game takes place in different locations from the upcoming movie. You can ice Ron in the news room, his RV, his apartment or even Tino’s Jazz Bar.
The new app is an aggressive way to market a movie. Once you get addicted to playing this $0.99 game it would be silly not to see the movie.