Seeking an economic alternative, consumers make their own toys
Implications - Seeking to maintain a sense of pop culture involvement, budget-conscious consumers are turning to handcrafted imitations of popular, franchise toys. Using easy-to-acquire materials like felt and yarn to create replicas of cartoon characters and movie icons, consumers are seeking to not only cut back on costs, but find a more accessible way to enjoy popular, mainstream products.
Trend Themes
1. DIY Toy Making - Creating toys on a budget and with accessible materials is a growing trend among budget-conscious consumers.
2. Felt and Yarn Crafts - Felt and yarn are emerging as alternative materials for creating replicas of popular characters and icons.
3. Geek Culture DIY - Crafting and DIY projects themed around popular franchises and geek culture are a growing trend.
Industry Implications
1. Toy Industry - Business professionals in the toy industry can create affordable and accessible DIY kits for customers.
2. Arts and Crafts Industry - The Arts and Crafts industry can supply materials and tools for consumers interested in DIY toy manufacturing.
3. Entertainment Industry - The Entertainment Industry can collaborate with DIY and crafting culture in creating merchandise and memorabilia based on popular franchises.
4 Featured, 36 Examples:
497,463 Total Clicks
Date Range:
May 13 — Jan 15
Trending:
Warm
Consumer Insight Topics:
