Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Handcrafted
Collectible
Seeking an economic alternative, consumers make their own toys.
3.2
Trend score
Trend
What is the Handcrafted Collectible trend?
Handcrafted Collectible: Seeking to maintain a sense of pop culture involvement, budget-conscious consumers are turning to handcrafted imitations of popular, franchise toys. Using easy-to-acquire materials like felt and yarn to create replicas of cartoon characters and movie icons, consumers are seeking to not only cut back on costs, but find a more accessible way to enjoy popular, mainstream products.
Trend themes
Themes within the Handcrafted Collectible trend
Three behaviours holding the trend together01
DIY Toy Making
Creating toys on a budget and with accessible materials is a growing trend among budget-conscious consumers.
02
Felt and Yarn Crafts
Felt and yarn are emerging as alternative materials for creating replicas of popular characters and icons.
03
Geek Culture DIY
Crafting and DIY projects themed around popular franchises and geek culture are a growing trend.
Industry implications
What the Handcrafted Collectible trend means for industry
Where the trend changes the playbookFor
Toy Industry
Business professionals in the toy industry can create affordable and accessible DIY kits for customers.
For
Arts and Crafts Industry
The Arts and Crafts industry can supply materials and tools for consumers interested in DIY toy manufacturing.
For
Entertainment Industry
The Entertainment Industry can collaborate with DIY and crafting culture in creating merchandise and memorabilia based on popular franchises.
Trend signals
Trend signals for Handcrafted Collectible
Trend score 3.2 out of 10, from popularity 37%, activity 52%, freshness 8%.
Popularity37%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Handcrafted Collectible trend
4 featured examples from May 1, 2013 to Sep 4, 2014CategoryPop Culture
DIY Dark Side Corks
These DIY Darth Vader Champagne Corks Add Some Dark Side to Your Wine Bottles
The crafting and DIY industry can capitalize on the trend of creating geeky projects by providing resources, materials, and inspiration for individuals to express their creativity.
CategoryPop Culture
Crafty Thumb War Creations
This DIY Mexican Thumb War Set is Definitely a Crowd Pleaser
Incorporating consumers into the creation process of toys to create unique and personalized products
CategoryLife-Stages
Crafty Turtle Illuminators
The TMNT Paper Lantern Decorations are Perfect for Children's Parties
Opportunity for studios, networks or platform providers to leverage character-inspired crafts to extend the reach and monetization of their properties.
CategoryLife-Stages
DIY Disney Toys
These Felt Disney Toy Puppets are Enjoyable and Easy to Construct
Opportunity for toy manufacturers to create DIY toy kits that empower children to participate in the creation process and enhance their play experience.
