As microlending becomes more popular, consumers demand services on the go
Implications - Putting a project or product up for open funding by consumers is a mutually beneficial system that particularly suits Millennials for whom community is a priority. Further tailoring to the younger demographic, it seems crowdfunding is becoming more convenient, with apps and tools that allow for on-the-go lending. The convergence of these ideas assists in hyper-targeting this elusive group.
Trend Themes
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Mobile Crowdfunding — Crowdfunding platforms are being optimized for mobile, allowing lending and investing on the go, fueling microlending trends.
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Secured Microloan Lending — New ventures offer microloans exclusive to friends and family networks, allowing businesses to be privately supported by their loved ones.
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Influencer-centric Crowdfunding — Crowdfunding sites aimed at inventors and makers incentivize users to not only fund projects, but also contribute their own ideas, creating an inventor-influencing fundraising community.
Industry Implications
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Finance — The finance industry can learn from optimized crowdfunding platforms, offering secure mobile options for microloans and investing.
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Technology — Mobile crowdfunding apps open up a new era of fundraising, encouraging entrepreneurs to create innovative technological advances.
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Marketing — Crowdfunding platforms aimed at inventors and makers may create a new era of influencer-centric marketing, shaping the public's opinions and demands for innovative products.
