Category
Tech
Delegated Interfaces
Trend cluster
Category
Convenient
Crowdfunding
As microlending becomes more popular, consumers demand services on the go.
3.8
Trend score
Trend
What is the Convenient Crowdfunding trend?
Convenient Crowdfunding: Putting a project or product up for open funding by consumers is a mutually beneficial system that particularly suits Millennials for whom community is a priority. Further tailoring to the younger demographic, it seems crowdfunding is becoming more convenient, with apps and tools that allow for on-the-go lending. The convergence of these ideas assists in hyper-targeting this elusive group.
Trend themes
Themes within the Convenient Crowdfunding trend
Three behaviours holding the trend together01
Mobile Crowdfunding
Crowdfunding platforms are being optimized for mobile, allowing lending and investing on the go, fueling microlending trends.
02
Secured Microloan Lending
New ventures offer microloans exclusive to friends and family networks, allowing businesses to be privately supported by their loved ones.
03
Influencer-Centric Crowdfunding
Crowdfunding sites aimed at inventors and makers incentivize users to not only fund projects, but also contribute their own ideas, creating an inventor-influencing fundraising community.
Industry implications
What the Convenient Crowdfunding trend means for industry
Where the trend changes the playbookFor
Finance
The finance industry can learn from optimized crowdfunding platforms, offering secure mobile options for microloans and investing.
For
Technology
Mobile crowdfunding apps open up a new era of fundraising, encouraging entrepreneurs to create innovative technological advances.
For
Marketing
Crowdfunding platforms aimed at inventors and makers may create a new era of influencer-centric marketing, shaping the public's opinions and demands for innovative products.
Trend signals
Trend signals for Convenient Crowdfunding
Trend score 3.8 out of 10, from popularity 63%, activity 43%, freshness 8%.
Popularity63%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Convenient Crowdfunding trend
5 featured examples from Feb 1, 2013 to Mar 18, 2015CategoryTech
Crowdfunding Apps
SellanApp Lets Anyone Gain Funding and Connect with Developers
Crowdfunding platforms like SellanApp disrupt the traditional app development industry while empowering everyday entrepreneurs to bring their ideas to market.
CategoryTech
Crowdfunding Mobile Apps
The Indiegogo App Helps the Social Platform Expand Its Reach
The crowdfunding industry could capitalize on the growing trend of mobile crowdfunding, potentially attracting new users and donors, and creating more opportunities for successful…
CategoryBusiness
Confidential Microloan Services
Trustleaf Lets Business Owners Borrow From Friends & Family Alone
Trustleaf's microloan-landing service has the potential to disrupt the borrowing and lending industry by revolutionizing the way individuals and businesses can obtain loans from t…
CategoryBusiness
Inventor-Influencing Fundraising Sites
This Crowdfunding Community Encourages User Participation
Opportunity for crowdfunding platforms to incorporate more user engagement and collaboration in the fundraising process.
CategoryBusiness
Crowdfunded Loan Guarantees
Vouch Offers Better Loan Rates to Customers Whose Friends Sponsor Them
Disruptive innovation opportunity: Combine technology and finance to create a platform that revolutionizes the way loans are obtained and interest rates are determined.
