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eLearning > Retail > Rewriting the Rules of Retail > Module 4 / 4

Consumer Centric Retail Through Artificial Intelligence

Instructor: Ady Floyd
Payment Innovation
Download the Payment Innovation Trend Report
Today's shopper is looking for convenience, ease, and simplicity, meaning that brands need to take advantage of technological tools to help them create smart retail solutions. Smart retail is all about focusing on leveraging big data, AI interactions and platforms like voice and visual search.

Consumers are now much more willing to provide personal data to retailers, as long as it's mutually beneficial. Throughout this module, Ady will look at how brands can use AI and other technologies to improve the shopping experience online and offline.
Related Trend Report: Payment Innovation
Workshop Questions:
1. What is one way your brand could use smart technology to elevate your customer’s experience?
2. How might you collect more customer data to create a more compelling product/service offering?
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Featured Insights
Picture Purchase
Brands are using AI to help consumers shop through pictures
Trend - Using AI and machine learning, consumers can now snap images of products and make instant purchases. Moving beyond voice-activated shopping platforms, brands continue to innovate the retail space with visual shopping applications.
Workshop Question - How can your brand make its retail experience more convenient for consumers?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Frivolous Recognition
Facial recognition technologies enhance retail and viewing experiences
Trend - As new interpretations of surveillance develop, the potential of facial recognition technology is unpacked with the tech’s adoption in a range of services and experiences across different industries. From retail to art, brands seek to facilitate customizable and enhanced consumer engagement through a new mode of usage.
Workshop Question - How could your brand use facial recognition tech in its retail experience?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Retail Targeting
Brands create niche platforms catering to specific consumers
Trend - In order to better engage with online consumers, brands are creating hyper-specific filtration tools that ensure consumers feel supported and find what they need. These platform rage from vegan filtration tools to AI visual search tools.
Workshop Question - How can you leverage technology to connect with your consumers that still feels very personalized and nurturing?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Simplified Shopping Lists
Smart, predictive technology aids consumers with shopping list-makers
Trend - As more consumers turn to their phones to store their shopping lists, brands take this a step further with organization apps and predictive list-makers. New platforms that leverage AI, smart technology and voice-assistive tools make it easier than ever for consumers to keep track of what they need when they're shopping—it can even help navigate physical stores.
Workshop Question - How can you leverage smart brick-and-mortar technology to ease consumers' path to purchase?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Skincare
Skincare and cosmetic retail spaces adopt AI functionalities
Trend - Brands within the cosmetic and skincare space are adopting artificially intelligent capabilities into their retail spaces in order to better personalize the experience of their customers. This shift speaks to the increasingly deliberate and customized nature of self-care.
Workshop Question - How could your brand adopt smart capabilities into its retail space?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Consumption
AI crosses over into food to offer both streamlined and experiential alternatives
Trend - AI integration continues to expand into other consumer categories like food and beverage, providing tools for efficiency, assistance and all-around enjoyment. AI is no longer something only attributed to robots and chat bots, rather, the integration into the actual production of food and beverage products speak to the mainstream use and acceptance for smart and automated solutions in consumers’ day-to-day rituals.
Workshop Question - In what way could you incorporate AI into your consumers' daily rituals and interactions with your business?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Shelving
Retailers adopt connected shelving systems to ease customer experience
Implications - Retailers, particularly those in the food and beverage industry, are turning to technology to transform once-traditional shelving systems. Whether allowing for greater information on the products being sold or enhancing the convenience of shopping in general, such systems are adapting to consumers’ expectation for informed yet fast purchase journeys.
Workshop Question - Consider where your brand could adopt intelligent systems at its retail locations.
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Shoppable VR
Brands incorporate shoppable VR campaigns into their marketing tactics
Trend - Combining the in-person purchase journey with the comfort of ordering from home, retailers are incorporating shoppable VR ads and videos into their campaigns. For the most part, these unique campaigns are testing the functionality and potential of purchasing via virtual reality.
Workshop Question - Conceptualize a shoppable VR platform that your customers could use in their homes.
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Retail
Stores that fully integrate smart features are increasingly common
Implications - Brands have been incorporating smart elements into their retail spaces, or toying with the idea, for some time now, but some are taking it to the next level with stores that fully integrate smart functions, much like many homes now do. The full integration of smart features into brick-and-mortar spaces speaks to the rising value that consumers place on both omnichannel and highly personalized purchase journeys.
Workshop Question - Conceptualize a retail space for your products/services that would incorporate smart features.
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Appified Reflection
Mirrors incorporate smart features to keep consumers connected
Implications - As connectivity in common home objects becomes more prevalent, technology is permeating every room of the modern home. The incorporation of smart features into mirrors transforms a previously utilitarian object to a point of education and interaction for consumers. These products cater to a niche set of consumers who aspire to the abstract understanding of what "future living" will look like, and are looking to be ahead of the curve.
Workshop Question - What role will your brand play in the future of living for its consumers?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Tech Directory
Stores leverage technology to help consumers find and learn about products
Implications - To improve brick-and-mortar retail, brands are implementing advanced technologies like store map apps and navigation tablets. Giving shoppers the power to browse and direct themselves through a store using technology satisfies the consumer desire for quick and easy in-store shopping experiences. Simplifying the consumer’s path to purchase improves omnichannel retail by reinforcing the seamlessness of today's retail landscape.
Workshop Question - How can your brand improve the consumer's path to purchase through technological advancements?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends