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eLearning > Retail > Rewriting the Rules of Retail > Module 3 / 4

Consumer Centric Retail Through Curation

Instructor: Ady Floyd
Pop-Up Shops
Download the Pop-Up Shops Trend Report
In this module, Ady explores two avenues of retail curation: products and experiences. Best described by Barry Schwartz's Paradox of Choice, this module will identify how brands like Nike are thriving when it comes to curating their product selection for consumers. Curating products is all about providing quality to your consumer, and not overwhelming them with choices. Ultimately, what successful retailers need to consider is how they can give consumers the very best product - not 10 good products.

On the other side of retail curation, brands also need to consider how they can curate an experience - both online and offline. Consumers today need more than just an Instagram-friendly wall to lure them into a retail store. Ady will help to identify what consumers are looking for when it comes to a shopping experience and how brands can truly deliver this.
Related Trend Report: Pop-Up Shops
Workshop Question:
How can your brand create a curated experience that goes viral?
View Innovation Webinars
Featured Insights
Theatrical Retail
Retailers take cues from the entertainment space
Trend - As the need for up-leveled in-store experiences continues to rise, retailers are looking outside their typical industries for inspiration. More specifically, retailers are looking to the immersive theatre space to inspire their brick-and-mortar strategies.
Workshop Question - How can you create a more theatrical purchasing experience for your consumers?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Beyond-Insta Retail
Curious consumers seek enlightenment over Instagram-worthy pop-ups
Trend - Brands take on the role of teachers and mentors, catering to consumers who have a heightened desire to learn and extend their current knowledge. While maintaining Instagram-worthy interiors, retailers begin to incorporate new tools like in-store audiobooks, fact walls, and up-leveled workshops to enhance the consumer's path to purchase.
Workshop Question - How can you cater to the consumer desire for educational retail experiences that reach beyond social media?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Localized Urbanite
Retailers shrink their urban footprint and adopt hyper-local cultural norms
Trend - Responding to today's tumultuous retail landscape, merchants serving urban areas across categories are opting for condensed stores with a hyper-local focus in design as well as a curated selection of products and services. This shift serves as a reflection of some consumers' heightened expectation that retailers will respond to their specific needs and preferences.
Workshop Question - How could your brand develop a highly curated retail experience for its customers?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Eco Retailer
Brands offer eco-friendly in-store designs and solutions
Trend - To show their commitment to environmental issues, some brands are implementing eco-friendly designs and solutions in their stores. These include everything from plastic bans to using solar-powered energy.
Workshop Question - How is your brand lessening its environmental impact?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Appointment Retail
Appointment-only retail shopping ensures safe in-person shopping experiences
Trend - Though businesses around the world have reopened for in-person shopping, revamped health protocols are common and often required of them. One of the ways in which stores are maintaining distance and managing employee and customer health is by only letting those who have made appointments prior enter stores.
Workshop Question - How could your brand better address consumer anxiety?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Grocery Pop-Up
Pop-up grocery stores are offering people convenience and specialty items
Trend - Pop-up grocers are more common as people seek out experimental or specialty food items, and as people's need for convenient grocery options expands. These stores are in a variety of settings, including everything from hospitals to communities.
Workshop Question - How is your brand prioritizing convenience and experience simultaneously for its customers?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Experiential Addition
Retail brands make the store a destination post-Pandemic
Trend - Still betting on the experience economy, brands are launching retail initiatives that are seemingly unrelated to their products or services. These are solely designed to provide such a high level of surprise and delight to override concern for visiting public spaces. These activations are created with COVID-19 safety and hygiene guidelines in mind, yet also draw over-the-top inspiration from adjacent industries.
Workshop Question - Conceptualize an experience that will fit into the COVID-19 climate.
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Post-Crisis Retail
Brick and mortar spaces will likely undergo long term changes post-COVID
Trend - After the restrictions on public movement due to COVID-19 have eased or lifted around the world, retail spaces will still require additional safety measures in order to keep infection risks at a minimum. This will occur (and is already occurring) in the form of contactless payment systems, limiting customers in-store, and redesigned layouts that enforce physical distance between customers.
Workshop Question - How is your brand preparing for a post-COVID world?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
24-hr Retail
Retailers outside of food and beverage opt for round-the-clock consumer care
Trend - On-demand, 24-hr services are moving beyond QSR and food establishments into other retail spaces like fashion and beauty. Realizing the importance of customer care, brands are seeking to offer elements of convenience, personalization and access to their goods whenever they're needed. Such on-demand tactics by retailers, especially those not typically associated with such accessibility, speaks to the growing consideration of consumer needs among brands, to the point where retailers are adapting their business models and operating processes to better support them.
Workshop Question - How might you adapt your products or services to be more in sync with consumer needs when and where they need it?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Luxury Customization
Luxury fashion brands prioritize in-store personalization
Trend - Luxury fashion houses' focus on in-store customization grows as they adapt to changing consumer purchase habits that prioritize enhanced retail experiences via interaction. The focus on customization specifically allows for these brands to appeal to Millennial and Gen Z demographics, who value both experience and personalization in order to establish brand loyalty.
Workshop Question - How could your brand create a more customized retail experience for its customers?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Greenhouse Hospitality
Social urban spaces are transformed to bring elements of nature indoors
Trend - Responding to a lack of greenery within urban areas, architects are infusing communal hospitality spaces with outdoorsy design elements. Consumers' growing desire for green spaces within busy cities makes these greenhouse-themed activations a meeting point for those seeking to be closer to nature.
Workshop Question - How can you look to nature to make communal spaces within your organization more welcoming?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends