Category
Tech
Automated Upkeep
Trend cluster
Category
AI
Novice
Artificial intelligence becomes more prevalent alongside services teaching the basics.
4.1
Trend score
Trend
What is the AI Novice trend?
AI Novice: As AI becomes more prevalent due to well-known apps such as ChatGPT, consumers feel a growing push to both understand and utilize the technology more confidently. New technologies can be intimidating, especially when the technology is one with such magnitude as artificial intelligence. These services aim to lower the barrier to entry.
Insight
The consumer insight behind the AI Novice trend
Conversations concerning artificial intelligence and the role it should play in daily life are rife with tensions. Many consumers see the technology as a threat, particularly in the workplace. Part of this hesitation is due to confusion and the fear that AI will increase the pace of societal change, increasing the risk of being "left behind." Services that aim to demystify the technology are a direct potential solution to these concerns.
Trend themes
Themes within the AI Novice trend
Three behaviours holding the trend together01
AI-Powered Prompt Generation
Services like PromptPal and Phraser utilize AI to generate prompts for various creative purposes, from writing to generative AI services.
02
Beginner-Friendly AI Editing Tools
Platforms like Vimeo are leveraging AI-powered editing features to make the process more accessible and user-friendly for editors of all levels.
03
Ethical AI Use Frameworks
Companies like Deutsche Telekom are developing self-binding guidelines to ensure the responsible and ethical use of AI in their products and services.
Industry implications
What the AI Novice trend means for industry
Where the trend changes the playbookFor
Writing and Content Creation
AI-powered prompt generation tools like PromptPal and Phraser are revolutionizing the writing and content creation industry by providing users with tailored prompts and suggestions.
For
Video Editing and Production
The introduction of beginner-friendly AI editing tools, such as the one offered by Vimeo, is disrupting the video editing and production industry by simplifying the editing process for creators of all skill levels.
For
AI Governance and Ethics
The development of ethical AI use frameworks by companies like Deutsche Telekom is shaping the landscape of AI governance and ethics, ensuring responsible and accountable AI practices.
Workshop question
How can your brand develop services that demystify artificial intelligence and help consumers feel more confident in utilizing the technology?
Trend signals
Trend signals for AI Novice
Trend score 4.1 out of 10, from popularity 62%, activity 44%, freshness 18%.
Popularity62%
Activity44%
Freshness18%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the AI Novice trend
5 featured examples from Apr 21 to Aug 31, 2023CategoryTech
Workplace AI Use Frameworks
Deutsch Telekom's Nine Guidelines Ensure Safe and Fair AI Use
Deutsche Telekom's guidelines for ethical AI use present opportunities for the telecommunications industry to develop AI-driven products and services that enhance customer experie…
CategoryBusiness
AI Prompt-Writing Services
PromptPal Generates Optimal Prompts for Specific Use Cases
PromptPal and similar AI writing services disrupt the traditional methods of content creation by offering novel ways to generate, customize, and improve written content.
CategoryArt & Design
Question-Based Prompt Generators
'Phraser' Uses a Questionnaire to Determine Optimal Prompts
The AI industry can utilize Question-Based Prompt Generators to increase the accuracy and efficiency of prompts for generative AI services.
CategoryTech
AI-Generated Keyword Suggestions
Reddit Releases 'Keyword Suggestions' Using AI-Powered Technology
AI-generated keyword suggestions empower marketers to optimize their campaigns and stay ahead of industry trends.
CategoryTech
Beginner-Friendly AI Editing Tools
Vimeo Launches a Simplistic AI-Powered Editing Feature
The video editing software industry has an opportunity to develop more advanced AI-powered tools that cater to both novice and professional editors.
