Social Media

Top 100 Social Media Trends for 2018

#100 Mini Social Media Cameras
#99 Fidget Spinner Lip Balms
#98 Meme-Inspired Fashion Ads
#97 Viral Adulthood Memes
#96 360-Degree Selfie Devices
#95 Celebrity Furniture Collections
#94 Candid Youth Editorials
#93 Social Media-Inspired Dog Toys
#92 Social Media-Inspired Terrarium Shops
#91 Rainbow-Inspired Lofts
#90 Millennial-Inspired Furniture
#89 Sneaker-Branded Rooftops
#88 Daring Celebrity Runway Shows
#87 Social Media Influencer Schools
#86 Masterful Latte Art
#85 Social Augmented Reality Devices
#84 Selfie-Friendly Sheet Masks
#83 Flowery Java Art Pieces
#82 Designer Millennial-Inspired Lookbooks
#81 IRL Social Media Filters
#80 Pet Influencer Linen Campaigns
#79 Puppy Proposal Photoshoots
#78 Immersive Ice Cream Museums
#77 Vlogger-Created Fashion Lines
#76 Sci-Fi Series Pop-Up Bars
#75 Photogenic Decorated Desserts
#74 Coffee-Filled Dessert Cones
#73 Ice Cream Photography Pop-Ups
#72 Influencer-Designed Eyewear Campaigns
#71 Shoppable Makeover Webseries
#70 Social Media-Style Magazine Covers
#69 Inclusive Emoji Updates
#68 Photography's Social Media Evolution
#67 Fidget Spinner Bath Bombs
#66 Social Media Sneaker Sales
#65 Socially Connected Soda Bottles
#64 Social Media Restaurant Kits
#63 Designer Male Rompers
#62 Philanthropic Puberty Campaigns
#61 Influencer-Approved Cafe Popups
#60 Social Media-Inspired Signage
#59 Artistic Smoothie Bowls
#58 Smart Selfie Sticker Apps
#57 Meme-Inspired Limited-Edition Candies
#56 Social Media Vending Machines
#55 Urban Cereal Cafes
#54 Political Social Media Comparisons
#53 Millennial-Targeted Airlines
#52 Foodie Fashion Photography
#51 Social Media Soda Cans
#50 Millennial-Inspired Concealers
#49 Influencer-Branded Cosmetics
#48 Extravagant Food Crown Portraits
#47 Miniature Media Magazines
#46 Meme Adoption Campaigns
#45 Connected Eyeglass Experiences
#44 Online Dating Meet-Up Spaces
#43 Seamless Social Media Storytelling
#42 Bouquet-Themed Vegan Cakes
#41 Social Media Drones
#40 Predictive Social Media Aids
#39 Social Media Color Palettes
#38 Mexican Beauty Influencer Collaborations
#37 Influencer Marketing Platforms
#36 Inclusive Drugstore Makeup
#35 Automated Social Marketing Services
#34 Social News Networks
#33 Anti-Social Media Apps
#32 Social Media Video Festivals
#31 Social Media Audit Platforms
#30 Baby Boomer Beauty Vlogs
#29 Stress-Relieving Coloring Campaigns
#28 Meme-Inspired Money Pouches
#27 Collaborative Social Media Apps
#26 Social Media Reaction Lamps
#25 Kid-Safe Chat Messengers
#24 Visual Content-Discovering Platforms
#23 Social Media Sports Shows
#22 Hateful Comment-Based Donations
#21 Conversational Content-Sharing Bots
#20 Influencer Business Management Apps
#19 Content-Recognizing Filters
#18 Happiness-Recording Apps
#17 Social Media Aggregation Apps
#16 Contextualized Social Media Updates
#15 Social Profile-Sharing Beacons
#14 Crowdsourced Social Media Campaigns
#13 Influencer Compatibility Platforms
#12 AI Social Media Assistants
#11 30-Minute Social Media Shows
#10 Automated Social Media Managers
#9 Collaborative Makeup Guru Collections
#8 Social Media Coloring Books
#7 Social Personality Pop-Ups
#6 Selfie-Remixing Messaging Features
#5 Music-Streaming Site Podcast Ads
#4 Selfie Security Measures
#3 Streamlined Content Creator Tools
#2 Data-Driven Social Management Tools
#1 Facial-Recognition Social Sites
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From Influencer Campaigns to Social Media-Friendly Designs

Social media trends in 2018 will feature the continued dominance of influencers in the marketing world, as well as the influence of social media in regards to how brands design and curate their products or collections.

Social media influencers have unsurprisingly taken over the youth and young adult-oriented marketing industry in the past year, and this will continue into the new year. Examples include Brooklinen's crowdsourced pet influencer campaign, and the Yiwu, China-based Yiwu Industrial & Commercial College, which teaches students how to conduct themselves on social media.

The rise of social media has also brought out brands' creativity in new and innovative ways, with aesthetically beautiful products being a huge focus when brands or individuals are curating their personal identities. The trend of social media-friendly aesthetics will continue into 2018 as more brands recognize the power of "going viral."
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