The majority of those in the advertising industry will tell you that interactive ads are the way of the future, but what does that mean? Is it subjected to apps and digital ads only? These interactive trends will give you an idea of the best approaches to take toward interactive advertising.
Technically, any ad that calls for consumer interaction is interactive. In 2012, this meant tons of crowdsourcing, as seen in the consumer-created commercials, crowdsourced pizza cars and audience-controlled booze campaigns. Other, less conventional examples of inventive interactive ads include emergency fast food buttons, dancing soda dispensers, or even toilet paper promotion.
If you're looking to navigate through the novelty and find out how to apply these fads to your business, check out the Trend Hunter Interactive Trend Report.
Top 100 Interactive Trends of 2012
37,451 clicks in 79 w
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Interactive Bat Caves
Chalkboard Brew Bags
Tattoo-Sharing Fragrance Promos
Word-of-Mouth Marketing Charts
From Consumer-Created Commercials to Tattoo Perfume Ads
By: Armida Ascano - Published: Jan 18, 2013