From Consumer-Created Commercials to Tattoo Perfume Ads

By: Armida Ascano - Published: Jan 18, 2013
The majority of those in the advertising industry will tell you that interactive ads are the way of the future, but what does that mean? Is it subjected to apps and digital ads only? These interactive trends will give you an idea of the best approaches to take toward interactive advertising.

Technically, any ad that calls for consumer interaction is interactive. In 2012, this meant tons of crowdsourcing, as seen in the consumer-created commercials, crowdsourced pizza cars and audience-controlled booze campaigns. Other, less conventional examples of inventive interactive ads include emergency fast food buttons, dancing soda dispensers, or even toilet paper promotion.

If you're looking to navigate through the novelty and find out how to apply these fads to your business, check out the Trend Hunter Interactive Trend Report. Stats for Top 100 Interactive Trends of 2012 Trending: Older & Buzzing
Research: 39,925 clicks in 175 w
Interest: 2.6 minutes
Concept: Interactive Trends
Related: 962 examples / 740 photos
Segment: Neutral, 18-55+
Comparison Set: 352 similar articles, including: interactive advertising, interactive bat caves, and chalkboard brew bags.