The marketing people behind the film The Hunger Games have launched a Tumblr called Capitol Couture, giving fashionable fans of the film a place where they can get their fill of the movie's haute couture. In particular, the Capitol Couture blog focuses on the style of Effie Trinket, who is played by the lovely Elizabeth Banks.
The Capitol Couture Tumblr includes a cute article on how to get "clean and beautiful" nails, as well as a video that shows Effie Trinket's "style in action." From a profile of Trinket to street style snaps of haute shoes spotted at City Circle -- including the gorgeously golden zip-up booties that Trinket sports -- the Capitol Couture Tumblr is definitely a fun and fashionable way to market a film.
Stats for Film-Inspired Photoblogs
Trending: Older & Warm
Research: 15,878 clicks in 225 w
Interest: 3.3 minutes
Concept: Capitol Couture
Related: 88 examples / 68 photos
Segment: Females, 12-55
Comparison Set: 32 similar articles, including: gothic sheer fashion, 19 magical mime shoots, and haute catwalk comebacks.
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