Interactive advertising can do more than just sell a product. These types of campaigns have the potential to stop acts of violence and make the world a better place. Trend Hunter recently sat down with Erin Kirkpatrick, a former intern at TH who rocked her round with high quality and trend numbers. Erin’s favorite campaign was done for the National Centre for Domestic Violence, a company aiming to stop abuse against women. The company presented an interactive campaign where users could use their smartphones (iPhone 4, iPhone 5, etc.) to pull a violent man away from a woman shown on a TV screen.
Interactive advertising campaigns such as this provide an opportunity for the public to engage with the issue at hand, instead of just aimlessly walking by an inanimate billboard. Erin discusses these campaign success stories and more during her interview with Trend Hunter.
Stats for Interactive Advertising
Trending: Older & Mild
Research: 6,346 clicks in 193 w
Interest: > 3 minutes
Concept: Interactive Advertising1
Related: 81 examples / 62 photos
Segment: Neutral, 18-55+
Comparison Set: 30 similar articles, including: led light-up apparel, skateboard houses, and phone-enabled violence campaigns.
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