The Rachel Zoe jewelry collection was recently launched at Neiman Marcus, and to promote the Hollywood stylist's line, the retailer has created a shoppable fashion video that allows customers to view and buy items straight from the collection with a simple click of their mouse.
Along with other interactive elements promoting the Rachel Zoe collection, the shoppable fashion video is available on Neiman Marcus's Facebook page. It features models dancing while displaying the stylist's statement necklaces, rings, earrings and more, which are highlighted with white circles. When you click on them, the video pauses and displays a close-up shot of the product and its price, along with buttons to purchase it or share it via Twitter or Facebook.
Stats for Interactive Retailer Films (UPDATE)
Trending: Older & Buzzing
Research: 5,437 clicks in 197 w
Interest: 2.6 minutes
Concept: Shoppable Fashion Video
Related: 100 examples / 77 photos
Segment: Females, 18-55+
Comparison Set: 37 similar articles, including: diy lacey jewelry, diy spandex jewelry, and chic charitable jewelry.
Interactive Retailer Films (UPDATE)
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