The IKEA kitchen stories campaign is another remarkable marketing technique from the giant furniture store company.
This multi-view kitchen allows customers to participate in the kitchen story made for a campaign from IKEA Russia. It's an interactive experiment where customers are able to perceive what's going on from any vantage point. Customers can click on people, the dog and even the fish in the tank to watch the story unfold from those perspectives. At any given time, customers can switch from one view to the other while the entire story is being played in sync.
The aim of this campaign is to allow viewers to see what kind of ideas customers can get from watching others interact. It's a major success for IKEA as over 540, 000 kitchen solutions surfaced from this campaign in only three months time. Marketing techniques like the IKEA kitchen stories is just another example of how cutting-edge IKEA can be.
Interactive House Play Campaigns
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