IKEA Canada Launches a New AI Room Design Feature for Enhanced Customization
Kanesa David — June 21, 2023 — Tech
References: ikea & retail-insight-network
IKEA Canada is launching a new 3D technology feature backed by artificial intelligence. Named Kreativ, this feature helps customers visualize what their space will look like with different IKEA furniture and configurations.
In the pursuit of enhancing customer experience, IKEA offers an extensive assortment of over 50 3D showrooms, affording customers the opportunity to peruse and acquaint themselves with a diverse range of IKEA products. Additionally, Kreativ provides users with an immersive experience that enables seamless exploration and selection of their preferred products in unique environments.
“IKEA Kreativ is about enhancing our omnichannel effort to create solutions that are innovative while also enabling consumers to creatively visualise how to design their ideal home," said Carmen Ciesielski, IKEA Canada home furnishing and design director.
IKEA Kreativ can be accessed online through the IKEA website or the IKEA app.
Image Credit: Jueun Song, Unsplash
In the pursuit of enhancing customer experience, IKEA offers an extensive assortment of over 50 3D showrooms, affording customers the opportunity to peruse and acquaint themselves with a diverse range of IKEA products. Additionally, Kreativ provides users with an immersive experience that enables seamless exploration and selection of their preferred products in unique environments.
“IKEA Kreativ is about enhancing our omnichannel effort to create solutions that are innovative while also enabling consumers to creatively visualise how to design their ideal home," said Carmen Ciesielski, IKEA Canada home furnishing and design director.
IKEA Kreativ can be accessed online through the IKEA website or the IKEA app.
Image Credit: Jueun Song, Unsplash
Trend Themes
1. AI Room Design - The use of AI technology to help customers visualize and customize their living spaces with furniture and configurations.
2. Enhanced Customer Experience - Providing customers with an immersive and interactive experience to explore and select furniture in unique environments.
3. Omnichannel Solutions - Integrating AI technology into the omnichannel retail strategy to enhance the online and offline shopping experience.
Industry Implications
1. Furniture Retail - Applying AI technology to improve the customer journey in the furniture retail industry.
2. Home Design - Integrating AI technology in home design to offer personalized and visualized solutions.
3. E-commerce - Utilizing AI technology to enhance the online shopping experience in the e-commerce industry.
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