The MTV Europe 'Download Bar' acknowledges illegal file-sharing as damning to a musician's career.
The print ad is a remarkably clever play on the download bar that we see all too often when obtaining music from the Internet. The normally green or blue 'progress' bar features a mob of laptop-wielding and iPod-brandishing fans that bulldoze their way through the gray crowd of flailing artists. Metaphorically, the ad appraises the practice of downloading as counterintuitive and non-supportive behavior. This is a controversial topic, as others would argue that downloading actually helps a musician's career. Since people all over the world can download music, it gives bigger audiences access to the content, potentially spreading the popularity of a song or musician quicker. With more people interested in the music, an artist can then tour to more places and countries where they would make their profit.
There are always two sides of the story, and MTV Europe manages to create a compelling argument in a visually genius way.
Stats for Mobbed Musician Campaigns
Trending: Older & Warm
Research: 2,010 clicks in 200 w
Interest: 1.6 minutes
Concept: Mtv Download Bar
Related: 38 examples / 29 photos
Segment: Neutral, 12-55
Comparison Set: 14 similar articles, including: anti-piracy programs, social networking phones, and evolving music marketing.
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