The Topman 'Denim Room' offers consumers -- particularly online ones -- a highly visual, interactive showcase of the brand's denim offerings. Producing a completely virtual experience, the Denim Room provides essential information like wash, sizes, cuts and styles in a tailored presentation.
The British retailer has gained much success for its ability to bring high-fashion patterns to low-cost markets, similar to H&M and Zara. Taking advantage of the increasingly visual world wide web, the Topman Denim Room delivers up-close images of finishes and details that denim aficionados crave. Another helpful feature is the breakdown of each fit, explaining what aspects are fitted, loose, tapered and more.
Not only does the Topman Denim Room bear insightful product information, but also includes a stunning lookbook featuring models like Danny Arter and Jimmy Q.
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Concept: Topman Denim Room
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Segment: Males, 18-55
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