Montreal-based online boutique Ssense has collaborated with Iggy Azalea to create the first ever shoppable music video. Watching celebs romp around in the hottest ensembles can be drool-inducing, and at times frustrating. Style crushes can now be satisfied with this interactive idea. The concept is that you can click on any spell-bounding outfit seen in the Iggy Azalea 'I Think She Ready' music video. You simply click on any 'Ssense hotspot' and the link will lead you directly to the site and correlating apparel. The video features looks from McQueen, Givenchy, 3.1 Phillip Lim and Rick Owens.
The shoppable music video is a concept that can do wonders for independent artists of all kinds -- musicians, designers and entrepreneurs. So often, amazing fashions are exhibited by hot celebs, but go without recognition. While this idea will satisfy all us hungry fashionistas, it will also do wonders for the up-and-coming crowd of artists. Iggy Azalea's coming album 'The New Classic' is set to be released in June 2012.
Stats for Shoppable Music Videos
Trending: Older & Average
Research: 1,852 clicks in 215 w
Interest: 1.1 minutes
Concept: Iggy Azalea
Related: 112 examples / 86 photos
Segment: Females, 18-55
Comparison Set: 41 similar articles, including: paint-splattering rap videos, plotting housewife videos, and fluorescent classical performances.
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