'Star Wars Episode 1: The Phantom Menace in 3D' will be hitting theaters this February and Brisk, the iced tea drink brand produced by Lipton, has released the 'Brisksaber' campaign in an interactive cross-marketing effort with Lucasfilm and the Star Wars franchise.
The Brisksaber campaign includes a mobile app, called Brisksaber, that encourages fans to turn their fingers into lightsabers. What's more, the brand is releasing limited-edition packaging for its Brisk Raspberry Iced Tea that features Darth Maul. Under the caps of the Darth Maul bottles, along with Brisk's other drinks such as Sweet Tea and Green Tea Peach, there will be codes that encourage fans to play the Brisksaber app by letting them unlock new characters and objects within the game.
Watch the commercial featuring Brisk's Darth Maul bottles here and visit the brand's Facebook page for more about the Brisksaber campaign and app.
Stats for Sci-Fi Beverage Branding
Trending: Older & Mild
Research: 2,065 clicks in 229 w
Interest: > 3 minutes
Concept: Brisksaber Campaign
Related: 44 examples / 34 photos
Segment: Neutral, 12-55
Comparison Set: 16 similar articles, including: savory sci-fi confections, 75 star wars gag gifts, and jedi flash mob fights.
Sci-Fi Beverage Branding
More Stats +/-
75 Star Wars Gag Gifts
Savory Sci-Fi Confections
Jedi Flash Mob Fights
Sci-Fi Breath Refreshers
Iconic Starship Mancessories