The Galleria Mall Tweet Clouds Show Off the Open-Air Concept

By: Vivian Lau - Published: Jul 26, 2012 • References: youtube & adland
The Galleria Mall Tweet Clouds are a way for the open-air ceiling concept to garner attention amongst shoppers. Harnessing the ever-present use of social media to popularize these unique mall gifts, Galleria Mall is pushing the frontiers of commercial mall promotion.

The concept follows that shoppers can go on the mall Facebook page (linked with Twitter) to Tweet and dedicate a cloud to their friends. A foam machine is used to create different shapes like smiley faces or animals. This campaign is great because it highlights the open concept while broadcasting such a feat all over social networks. Moreover, the shopping mall elevates itself from a mere pit-stop to a one-of-a-kind experience.

The sheer reach of social networks usher in a new age of marketing possibilities and the Galleria Mall is an example of innovative thinking on so many levels. Stats for Foam Gift-Sending Tweets Trending: Older & Warm
Research: 3,231 clicks in 200 w
Interest: 2.5 minutes
Concept: Foam Gift-Sending Tweets
Related: 69 examples / 53 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: sweet tweeting treats, secret beer code beverages, and shopping mall flashdances.