The ComEd MetamorFridges Project is Eye-Catching

By: Shiori Mine - Published: • References: comed & brandingmagazine
The MetamorFridges campaign takes old, inefficient fridges and freezers and transforms them into eye-catching street art. The project was conceptualized by ad agency Leo Burnett for ComEd, a Chicago energy and utility provider.

As part of ComEd's 'Smart Ideas energy efficiency' initiative, the campaign seeks to educate citizens about the impact of hydro-guzzling appliances. Ten local artists were commissioned to create interactive, upcycled pieces to be displayed on the streets of Chicago from July 12 to August 19. The designers unveiled offbeat creations with everything from vintage cameras to dog houses rising up from the ashes.

These once forgotten, energy-draining appliances have been given a new life as interactive masterpieces. The ComEd MetamorFridges campaign is a striking social and artistic experiment. Stats for Artistic Appliance Campaigns Trending: Older & Buzzing
Traction: 3,731 clicks in 115 w
Interest: > 3 minutes
Concept: MetamorFridges
Related: 75 examples / 58 photos
Segment: Neutral, 18-55
Comparison Set: 28 similar articles, including: refrigerator exploration photography, inky music icon ads, and fast food sharing initiatives.