Determined to make a larger-than-life advertisement that people on the street would be compelled to stop and look at, the Skydive Dubai/Go Fast! billboard features some Jetson-esque jetpack pilots and pyrotechnics.
Starting with a fire show, the interactive ad campaign sees a skilled flyer take off from the flaming ground and soar around the billboard for a few minutes -- much to the delight of spectators down below.
The two companies claim that their project is the most expensive billboard of all time as it costs about $500 per second to put a jetpack pilot into flight. This claim may be a bit far-fetched, as the pilot is only flying around for a minute, but the futuristic nature of the ad certainly commands attention.
Stats for Airborne Jetpack Advertising
Trending: Older & Average
Research: 3,182 clicks in 206 w
Interest: > 3 minutes
Concept: Skydive Dubai/Go Fast! Billboard
Related: 95 examples / 73 photos
Segment: Neutral, 12-55
Comparison Set: 35 similar articles, including: faux fish packaging, emotional inclusive billboards, and emotional hero-exposing clips.
Airborne Jetpack Advertising
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