dENiZEN 'We Are Explorers' Campaign Wants You to Travel the World

By: Katherine Vong - Published: Feb 10, 2012 • References: denizen & popsop
Levi Strauss & Co. has launched the dENiZEN 'We Are Explorers' campaign, an initiative seeking young adventurers to travel the globe as brand ambassadors. The jeans label is looking for six journey-loving youth to explore different countries with the dENiZEN team to find inspiration for dENiZEN's future collection of denim.

According to dENiZEN, the winners of the competition will travel in pairs to places like the Great Wall, Tulum's Spring Equinox and the Taj Mahal. Says Levi's website, "They could find themselves celebrating the Jaipur Holi Festival, playing fire hockey in Oaxaca or participating in a kung fu action movie in Shanghai."

In addition to the ambassador search, the dENiZEN 'We Are Explorers' campaign also includes a social media element, in which customers are encouraged to visit the brand's Facebook page to win up to $10,000 worth in cash and prizes. Stats for Globe-Trotting Brand Ambassadors Trending: Older & Average
Research: 2,003 clicks in 223 w
Interest: > 3 minutes
Concept: DENiZEN We Are Explorers
Related: 91 examples / 70 photos
Segment: Neutral, 12-35
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