Art Director and copywriter Annie Chiu of Cargo Collective devised a clever way to inspire runners to keep on truckin' with the Motivational Nike Bench. The clever campaign features your average park bench with a catch. The guerrilla advertisers have removed the seat from the park-side perch and left the Nike check mark and the word "Run" behind.
This interesting and attention-grabbing piece of advertising operates on the principle that if you remove a comfy place to rest your lazy bones you'll just have to keep on running. While you could easily select another bench to park at the Motivational Nike Bench is poignant enough to make you ashamed of your sloth and spurs you to reach your fitness goals rather than giving into your fatigue.
Clever, subtle and a touch infuriating, the Motivational Nike Bench is nothing short of genius.
Stats for Seatless Pro-Fitness Perches
Trending: Older & Average
Research: 3,023 clicks in 224 w
Interest: 0.9 minutes
Concept: Motivational Nike Bench
Related: 95 examples / 73 photos
Segment: Neutral, 18-55
Comparison Set: 35 similar articles, including: emotionally expressive sports ads, faint pink streaks, and militant varsity outerwear.
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