For those who are proud owners of Beats by Dre headphones, you can now become a part of the new Beats By Dre Color campaign.
This campaign is encouraging consumers to show off their headphones by sending in a picture of you posing with them in order for a chance to be one of 10 winners invited to Los Angeles to meet the famous rapper Dr. Dre and audition at the casting call for his upcoming Beats by Dre commercial. Not only will Dr. Dre lovers and Beats enthusiasts be getting involved, but their Facebook followers will as well, as the entry pictures are to be posted as cover photos on your wall.
Such interactive marketing tactics as the Beats By Dre Color campaign get consumers involved.
Stats for Consumer-Created Commercials
Trending: Older & Average
Research: 2,421 clicks in 183 w
Interest: > 3 minutes
Concept: Beats By Dre Color Campaign
Related: 68 examples / 52 photos
Segment: Neutral, 12-55
Comparison Set: 25 similar articles, including: 3d-printed earphone converters, graphic headphone decals, and bass-blasting headsets.
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