The AMC Apocalypse Guerilla Marketing Campaign is Based on the Walking Dead

By: Sarah Nazim - Published: Aug 11, 2012 • References: amctv & fluffylinks
This freaky AMC apocalypse guerilla marketing tactic was done on the streets of New York to help promote and encourage the comeback of the show called 'The Walking Dead.' It is no longer being aired as the contract between Dish Network and AMC was not renewed. However, despite this fact, the company wants to see the show back on the air, and decided to devise a creative and memorable scheme.

AMC dressed people up from head to toe in zombie attire, and released them onto the streets; however, the zombies appeared as if they were going about their daily activities. Most of the on-lookers were horrified and confused as to what they were up to, but nonetheless, these spectators were in for a day they wouldn't soon forget. Stats for Ambient Zombie Stunts Trending: Older & Mild
Research: 5,543 clicks in 198 w
Interest: 2.7 minutes
Concept: AMC Apocalypse Guerilla Marketing
Related: 57 examples / 44 photos
Segment: Neutral, 18-55
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