Superstar

Nucleus Branding Establishes a Congenial Connection with the Client

By: Amelia Roblin - Published: • References: modern8 and packagingoftheworld
For the many technologically timid people out there who are put off by the idea of installing and learning new computer programs, Nucleus branding seems to communicate a simplicity and an intuitiveness of use through a thoughtful collection of client handouts.

In marketing HealthCare Insight's anti-fraud application, modern8 opted to infuse the package with a playful spin. A poster, a deck of cards that describes the product's features, a product pamphlet and the HCI company brochure are tucked into a boxy -looking bag.

A set of squared handles creates a sliding paper effect within the tote. As a hand pulls them up and the weight of the contents pull downwards, a red stripe appears to cross out the words "Fraud," "Waste" and "Abuse." Nucleus branding asserts that these are the sorts of things that insurance companies need not be troubled with when they put this program to use.