Urban Legend Cyclewear is Fashionable and Functional

By: Shiori Mine - Published: Jul 18, 2012 • References: urbanlegend.cc & design-milk
Urban Legend Cyclewear is a line of chic cycling ensembles designed to withstand the climates and obstacles faced by bikers. While spandex and skin-tight clothes are what most people think about when considering cycling gear, Urban Legend seeks to provide a more attractive alternative.

The collection contains a number of weatherproof jackets, comfy shorts and even an asymmetrical hooded dress. These effortless looks are perfect for throwing on and heading out for your routine bike ride. There is no need to sacrifice style for function with the Urban Legend Cyclewear series.

With a name like Urban Legend, you would imagine there must be something lying beneath these fashion-forward wears. Each piece contains a QR-code that redirects scanners to urban legend stories about Budapest -- spooky but pretty nifty if you ask me. Stats for Storytelling Cycle Couture Trending: Older & Buzzing
Research: 9,590 clicks in 201 w
Interest: 1.9 minutes
Concept: Urban Legend Cyclewear
Related: 88 examples / 68 photos
Segment: Females, 18-35
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