Display Exoticism

Consumers respond to exoticism in retail efforts

Implications - Alcohol merchandising has taken a turn for the exotic as brands and retailers make an effort to entice consumers. As cross-culturalism and flavor fusion become more commonplace in the food and beverage industry, North American consumers are increasingly intrigued by different places. By referencing bright colors, tropical fruit and far-away destinations, merchandisers play upon a growing consumer curiosity for other cultures.
SCORE: 6
This Year and Warm Top 6 Examples: 21,354 Total Clicks Aug 15 - Mar 16
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Consumer Insight Topics: FashionBusinessRetail
Botanical Oasis Gin Experiences - Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
SCORE: 7.6
V. Hot 14,646 Clicks Pub: Aug 17, 15
Botanical Oasis Gin Experiences
Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
Earlier this summer, Hendrick’s Gin held a two month-long botanical-inspired pop-up at Blake’s Hotel Kensington. The earthy, greenhouse-inspired pop-up bar was created in collaboration... [More]
Rainforest Beer Merchandising - This Cardboard Retail Display for Latina Agave Beer is Jungle-Themed
SCORE: 6.4
Hot 2,295 Clicks Pub: Sep 3, 15
Rainforest Beer Merchandising
This Cardboard Retail Display for Latina Agave Beer is Jungle-Themed
This dynamic cardboard retail display for Latina Agave Beer brand is a rainforest-inspired experience that instantly transports the shopper. Designed to grab the attention of the casual passersby,... [More]
Global Online Pop-Up Shops - The Travelling Buyer's Shop Real Time Scheme Enables Pinterest Shopping
SCORE: 6.7
This Year and Warm 1,028 Clicks Pub: Mar 10, 16
Global Online Pop-Up Shops
The Travelling Buyer's Shop Real Time Scheme Enables Pinterest Shopping
Shop Real Time is an online pop-up shop that allows consumers to purchase items from a variety of international cities and also gives hands-on insight into what it’s like to be a travelling... [More]
Tiki-Themed Pop-Ups - 'The Coconut Club' is a Theatrical Tiki-Themed Pop-Up Restaurant
SCORE: 5.1
This Year and Warm 882 Clicks Pub: Mar 10, 16
Tiki-Themed Pop-Ups
'The Coconut Club' is a Theatrical Tiki-Themed Pop-Up Restaurant
‘The Coconut Club’ is a Los Angeles pop-up that combines a tiki-bar with traditional dinner theater. While tiki bars are usually associated with Hawaii, this underground event brings an... [More]
Fruit Currency Bars - The 'Orange Amnesty' Pop-Up Bar by Aperol Spritz Accepts Oranges as Payment
SCORE: 4.3
Mild 1,953 Clicks Pub: Aug 15, 15
Fruit Currency Bars
The 'Orange Amnesty' Pop-Up Bar by Aperol Spritz Accepts Oranges as Payment
Many drink brands are favoring the flexibility pop-up bars allow, especially since they provide space for brands to offer novel experiences for a temporary period that wouldn’t necessarily... [More]
Bespoke Floral Retail Spaces - This Gucci Cruise Display is Exclusive to Milan's Antonia Boutique
SCORE: 3.8
Mild 550 Clicks Pub: Sep 29, 15
Bespoke Floral Retail Spaces
This Gucci Cruise Display is Exclusive to Milan's Antonia Boutique
This Gucci Cruise window display and retail space uses the brand’s exclusive herbarium print to create a branded, bespoke shopping experience. The Gucci Cruise 2016 collection is only... [More]