Rodrigo Olvera's Miller Genuine Draft Display Boasts Cut-Out Shapes

By: Jana Pijak - Sep 2, 2015
References: behance.net
This zig-zag beer display is designed for popular beer brand Miller Genuine Draft and is designed by Rodrigo Olvera. Based in Monterrey, Mexico, the designer experimented with linear elements when creating this merchandising accessory.

Playing with cubed shapes, Olvera created a zig-zag effect with cut-outs on one side of his finished POS display and incorporated a built-in beer cooler on the other. Featuring MIller Genuine Draft's graphic black and yellow branding, this zig-zag beer display features functional shelving that fits six packs of the brewery's bottled product. It also includes storage that is specifically designed for its tall cans that are sold individually.

This beer display is built around an existing cooler and features an eco cardboard construction. In addition to being decorative, the zig-zag installation is also functional thanks to handy shelves that are customized to showcase Miller Genuine Draft's signature product range.