This Virtual Shopping List Startup Notifies You of Favorite Items In-Store

By: Alyson Wyers - Feb 27, 2016
References: getraincheck & betalist
This mobile-only online-to-offline (O2O) commerce platform helps you create a virtual shopping list and reminds you when items you favorited online become available in real life stores. Australian startup RainCheck is a shopping app that has not yet launched, but could bridge the gap between in-person retail and inspirational sites like Pinterest, Tumblr and WeHeartIt.

When users see an item online they love, they can 'RainCheck' it to save it to a personalized online wishlist. This virtual shopping list is saved and can be shared with friends, families and followers. Users are then notified offline when they are shopping in stores that carry those produts. In-store incentives are also available for RainCheck users, such as redeemable offers and other campaigns.