Consumers turn to antioxidants to enrich their skincare routines
Implications - The benefits of antioxidants have long-since been touted by the health industry, a claim which is now being supported by skincare manufacturers. Both edible and topical in their form, antioxidant beauty solutions offer a natural way to combat everything from environmental damage to lack of sleep. These products not only align with the larger health movement; they also signify a shift towards beauty solutions that are more natural in their approach.
Workshop Question - What is a problem your customer base has that is adjacent to the one your product solves? Could you tweak your product to aid in that area too?
Trend Themes
-
Antioxidant Beauty Products — Beauty products containing antioxidant ingredients provide users with a natural and healthy approach to skin care
-
Bioactive Beauty Drinks — Beauty & Go's line of drinks containing macro-antioxidants provide a nutritious and hydrating alternative to traditional topical skincare products
-
Gentle Botanical Skincare — Refresh Botanicals' skincare line offers a focus on natural botanical ingredients to improve skin quality from the inside out
Industry Implications
-
Health and Wellness — The beauty industry benefits from the larger health movement's focus on natural and nutritious ingredients
-
Manufacturing — The manufacturing industry can benefit from creating packaging and products that align with the luxurious and high-end positions of antioxidant beauty products
-
Food and Beverage — The food and beverage industry can benefit from the creation of products containing macro-antioxidants and other natural and nutritious ingredients to be used in bioactive beauty drinks
