The Seaweed Bath Co is Inspired by the Coast of Maine

By: Rebecca Byers - Jul 16, 2015
References: thedieline
The Seaweed Bath Co is an Austin, Texas-based brand behind a line of beach-inspired bath products. In order to create a dynamic range of packaging that highlighted the product's "wildly natural" formula, the Seaweed Bath Co tapped the creative team at Make and Matter, who infused the visual branding with images that spoke to the product line's source of inspiration.

The visual identity created by Make and Matter for the Seaweed Bath Co uses hues of aquamarine, turquoise, cyan and azure to paint a watercolor-esque scene. The Seaweed Bath range of products is divided between its liquid and powder-based soaps, both of which come in varieties such as lavender, citrus, eucalyptus and peppermint and unscented.