Pharmacy 2.0

Pharmaceutical companies enter the digital age with brand-new marketing efforts

Implications - In an effort to battle misconceptions about the pharmaceutical industry, many companies have made sure to cultivate a digital, technology-focused presence. Whether it's digital campaigns that appeal to millennials, or mobile apps that make products more accessible, these efforts work to establish pharmaceutical brands as an empowering force in the health industry.
SCORE: 6.4
This Year and Warm Top 4 Examples: 15,159 Total Clicks Feb 15 - Apr 16
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DEMOGRAPHICS
Consumer Insight Topics: TechMultimediaBusinessRetail
Virtual Drug Stores - Well.Ca's Virtual Shopping Experience Features Scannable Products
SCORE: 6.6
Hot 8,192 Clicks Pub: Jun 4, 15
Virtual Drug Stores
Well.Ca's Virtual Shopping Experience Features Scannable Products
Well.ca is a pharmacy brand that changes the way Canadians shop at a traditional drug store. The company’s virtual shop concept comes in the form of a QR-coded advertisement that lets shoppers... [More]
Gamified Medication Apps - Prescription Rewards App Encourages Patients to Keep On Top of Their Meds
SCORE: 5.6
Warm 3,658 Clicks Pub: Feb 11, 15
Gamified Medication Apps
Prescription Rewards App Encourages Patients to Keep On Top of Their Meds
People neglect to take their pills for a number of different reasons, and this prescription rewards app aims tackle all of these problems. With one smartphone app, the makers of HealthPrize... [More]
Automated Pharmacy Kiosks - This Interactive Kiosk Provides a Convenient Shopping Experience
SCORE: 6.1
Warm 2,685 Clicks Pub: Sep 22, 15
Automated Pharmacy Kiosks
This Interactive Kiosk Provides a Convenient Shopping Experience
‘Pharmabox’ recently announced the launch of an automated pharmacy kiosk in a popular Miami mall. One of the qualities that consumers value most is convince and ease of purchase. This... [More]
Connected Healthcare Sections - This Store is Allocating Space for Digital Health Tools and Products
SCORE: 5
This Year and Mild 624 Clicks Pub: Apr 22, 16
Connected Healthcare Sections
This Store is Allocating Space for Digital Health Tools and Products
As part of Target’s ongoing shift towards wellness, the company will begin allocating space in its stores for digital health tools and other connected medical devices. Keeping pace with a... [More]
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