Pharmacy 2.0

Pharmaceutical companies enter the digital age with brand-new marketing efforts

Implications - In an effort to battle misconceptions about the pharmaceutical industry, many companies have made sure to cultivate a digital, technology-focused presence. Whether it's digital campaigns that appeal to millennials, or mobile apps that make products more accessible, these efforts work to establish pharmaceutical brands as an empowering force in the health industry.
SCORE: 6.4
Warm Top 4 Examples: 14,431 Total Clicks Feb 15 - Sep 15
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DEMOGRAPHICS
Virtual Drug Stores - Well.Ca's Virtual Shopping Experience Features Scannable Products
SCORE: 6.8
Hot 7,786 Clicks Pub: Jun 4, 15
Virtual Drug Stores
Well.Ca's Virtual Shopping Experience Features Scannable Products
Well.ca is a pharmacy brand that changes the way Canadians shop at a traditional drug store. The company’s virtual shop concept comes in the form of a QR-coded advertisement that lets shoppers... [More]
Gamified Medication Apps - Prescription Rewards App Encourages Patients to Keep On Top of Their Meds
SCORE: 5.7
Warm 3,460 Clicks Pub: Feb 11, 15
Gamified Medication Apps
Prescription Rewards App Encourages Patients to Keep On Top of Their Meds
People neglect to take their pills for a number of different reasons, and this prescription rewards app aims tackle all of these problems. With one smartphone app, the makers of HealthPrize... [More]
Automated Pharmacy Kiosks - This Interactive Kiosk Provides a Convenient Shopping Experience
SCORE: 6.3
Warm 2,365 Clicks Pub: Sep 22, 15
Automated Pharmacy Kiosks
This Interactive Kiosk Provides a Convenient Shopping Experience
‘Pharmabox’ recently announced the launch of an automated pharmacy kiosk in a popular Miami mall. One of the qualities that consumers value most is convince and ease of purchase. This... [More]
Millennial-Focused Contraceptive Ads - The #ActuallySheCan Campaign is an Online Female Community
SCORE: 5.9
Warm 820 Clicks Pub: Sep 1, 15
Millennial-Focused Contraceptive Ads
The #ActuallySheCan Campaign is an Online Female Community
Pharmaceutical company Allergan created the #ActuallySheCan campaign that is directed towards empowering the well-being of millennial women. The campaign is a social media-based platform that... [More]