At Harrods, Adidas Uses an Interactive Product Browser to Model Goods

By: Laura McQuarrie - Jan 25, 2016
References: adidas & retail-innovation
At the 'House of adidas' inside Harrods' London location, there is a large display that helps shoppers discover new products available from the brand and retailer.

The setup involves multiple screens, including full-size digital screens for viewing models wearing the clothes on a catwalk. This experience is controlled from a smaller tablet-sized screen, which highlights the specific components of each model's outfit. By clicking on "view me," shoppers are able to get a more detailed look at pieces like leggings, sports bras and sneakers. In between the screens on the wall and the smaller mounted touchscreens, there is also a third screen that isolates the selected product.

Best of all, after viewing each adidas product, there is a prompt that helps to easily answer: "Where am I in store?"