Canadian Tire's Patio Builder Tool Helps Consumers Visualize with VR

By: Laura McQuarrie - Jan 26, 2016
References: canadiantire & retail-innovation
In its 140,000-square-foot space, the Canadian Tire store in Edmonton is home to more than 100 digital screens, including an interactive patio builder.

The kiosk can be identified as 'Canada's Dream Backyard & Patio Builder,' which devotes half of the screen to a product catalog and another half where these items can be moved around on a touchscreen floorplan. While many retailers might only offer these features, Canadian Tire takes retail technology to the next level. After a design has been visualized on-screen, consumers can strap on a connected Oculus Rift headset and see their creation come to life in virtual reality before their eyes.

Other interactive in-store stations inside this Canadian Tire location include a car simulator for different seasonal conditions and a custom jersey maker.