This Space-Inspired Point-of-Sale Display Showcases Bacardi Rums

By: Rebecca Byers - Sep 3, 2015
References: behance.net
This space-inspired rum display is an out of this world means to turning heads at the supermarket. The over the top example of alcohol merchandising was designed by Moscow-based Evgeniya Amelina and features a 360-degree presence that truly brings the product to life.

The Bacardi rum display pallets speak to the maximalist packaging of the 1990s that steers away from the majority of the brand's modern branding installations. The display itself is characterized by meteors and comets soaring through space surrounded by shot glasses and ice cubes to complement the drink.

Given the high traffic location of such a display in an alcohol boutique or supermarket, it is of critical importance to create a dynamic presence that commands the attention of the busy modern consumer.