This Gucci Cruise Display is Exclusive to Milan's Antonia Boutique

By: Charlotte Joyce Kidd - Sep 29, 2015
References: & highsnobiety
This Gucci Cruise window display and retail space uses the brand's exclusive herbarium print to create a branded, bespoke shopping experience.

The Gucci Cruise 2016 collection is only available at three retail locations worldwide: Colette in Paris, Dover Street Market in London and Antonia in Milan. At Antonia, Gucci collaborated with the boutique's designers to create customized Gucci Cruise window and retail displays that elegantly showcase the brand's unique aesthetic. The boutique is covered in Gucci's floral red herbarium print, which upholsters the walls, chairs and specially designed tailored mannequins and busts. The Gucci Cruise collection is tastefully and minimally displayed in the window and throughout the store. A row of vintage-style chairs sits in the window, each one holding a Gucci Cruise handbag. The bespoke mannequins throughout the store wear beautifully selected outfits.

The entire retail design creates strong branding for Gucci and reinforces the exclusivity of the collection to the boutique.