Digital Dining Marketing

Food brands tie in social media to push the social aspect of eating

Implications - Capitalizing on the social nature of eating, food brands are using social media in both marketing and interactive campaigns to reach consumers and even bring people together in some cases. Whether integrated into the product itself or as part of a campaign, this shift reflects the way in which in-person social activities are moving online.
SCORE: 5.2
Mild Top 6 Examples: 6,591 Total Clicks Oct 12 - May 15
Popularity
Activity
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DEMOGRAPHICS
Romantic Food Pairing Ads - A.1. Sauce Recaps the Up and Down Relationship Between Steak and Sauce
SCORE: 6.3
Warm 952 Clicks Pub: May 23, 14
Romantic Food Pairing Ads
A.1. Sauce Recaps the Up and Down Relationship Between Steak and Sauce
There are some things that are just meant to be together, like steak and sauce—however, it’s also said that all good things must come to an end, as proved by the humorous ‘New Friend... [More]
Automatic Tweeting Aprons - Apron Alert Automatically Updates Your Feed with Your Cooking Status
SCORE: 3.6
Mild 895 Clicks Pub: Oct 29, 12
Automatic Tweeting Aprons
Apron Alert Automatically Updates Your Feed with Your Cooking Status
Foodies meet Twitter in this automatically updating Apron Alert apron. Attached by a simple magnetic clasp, the Apron Alert automatically Tweets your status once the clasp is triggered. Once the... [More]
TV-Tweeted Dinner Invitations - Coca-Cola's 'Let's Eat Together' Ad Invites Diners Over with the TV
SCORE: 5.2
Mild 1,988 Clicks Pub: Sep 23, 13
TV-Tweeted Dinner Invitations
Coca-Cola's 'Let's Eat Together' Ad Invites Diners Over with the TV
The ‘Let’s Eat Together’ Coca-Cola campaign was devised around a staggering statistic: in Romania, “6 out of 10 people eat alone in front of the TV.” In order to... [More]
Hunger Awareness Campaigns - Unicef's Food Photos Save Lives Campaign Shares on Food Shortages
SCORE: 5.3
Mild 1,248 Clicks Pub: Jul 12, 14
Hunger Awareness Campaigns
Unicef's Food Photos Save Lives Campaign Shares on Food Shortages
Food photos have become so notoriously shared online that it’s even caused some restaurants to ban them from being taken in the first place. Although it’s easy to shake your head at yet... [More]
Tweeting Food Sensors - This Twitter Food Sensor Shares a Tweet with Every Bite
SCORE: 4.8
Mild 843 Clicks Pub: Dec 8, 14
Tweeting Food Sensors
This Twitter Food Sensor Shares a Tweet with Every Bite
Rather than posting a picture of what it is that you’re eating, this Twitter food contraption from Stupid Hackathon lets the food do all the talking for you. The ‘Tweet Your Food’... [More]
Signature Dish Digital Campaigns - These Popeyes E-Cards Celebrate the Brand's National Biscuit Day
SCORE: 3.3
Untested 665 Clicks Pub: May 14, 15
Signature Dish Digital Campaigns
These Popeyes E-Cards Celebrate the Brand's National Biscuit Day
National Biscuit Day is an annual celebration at southern-style fast food chain Popeyes dedicated to the iconic side dish. Potentially Popeyes’ most popular menu item, the buttermilk biscuits... [More]