Category
Tech
Desk Systems
Trend cluster
Category
Charitable
Co-Branding
Brands use the popularity of collaborations to show off a charitable side.
4.8
Trend score
Trend
What is the Charitable Co-Branding trend?
Charitable Co-Branding: Influencers and brands are collaborating to create products and events that serve a socially conscious function. As partnerships tend to attract attention on that basis alone, more brands are using these opportunities as a way to display a charitable side of their company through donation or fundraising.
Trend themes
Themes within the Charitable Co-Branding trend
Three behaviours holding the trend together01
Co-Branding for Charity
More brands are using co-branding opportunities as a way to display a charitable side of their company through donation or fundraising.
02
Eco-Friendly Fashion
Environmental consciousness is now being leveraged as an advantage when it comes to product popularity, especially through the use of sustainable materials.
03
Charitable Retail Installations
Interactive retail installations are designed to promote goodwill and encourage customers to do charitable acts.
Industry implications
What the Charitable Co-Branding trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Fashion brands are using co-branded opportunities to showcase environmentally friendly or sustainable products, leading to potential partnerships with consumers focused on earth-friendly products.
For
Celebrity/Model Collaborations
Collaborations between celebrities or high-profile models and related brands increases the pop culture appeal and reach of a product or service in a broader market.
For
Retail Industry
Interactive installations within the retail industry can be designed to engage consumers with a charitable cause, potentially driving sales and brand loyalty.
Trend signals
Trend signals for Charitable Co-Branding
Trend score 4.8 out of 10, from popularity 80%, activity 57%, freshness 8%.
Popularity80%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Charitable Co-Branding trend
4 featured examples from Mar 9, 2014 to Dec 21, 2015CategorySocial Good
Charitable Retail Installations
The Bombas & Gap Campaign Consists of a Good Deed-Powered Machine
Integrating charitable installations and devices into retail spaces can provide brands with new opportunities for customer engagement and social impact.
CategorySocial Good
Selfie Fashion Auctions
The Selfie Collection is Presented by the Nokia Lumia 735 Smartphone
Charitable organizations can adopt innovative strategies to fundraise online and engage with social media influencers to support their cause.
CategoryFashion
Model-Designed Sunnies
The Karlie Kloss x Warby Parker Sunglasses is Timelessly Feminine
Celebrity collaborations offer opportunities for established fashion brands to expand their reach and appeal to new consumers.
CategoryEco
Eco-Friendly Jean Designs
'RAW for the Oceans 'Jeans are Fashionable and Good for the Environment
The fashion industry has the opportunity to create sustainable clothing options that appeal to environmentally-conscious consumers.
