Unexpected Play

Kids activities are reinvented with unexpected artistic touches

Implications - Expanding children's imaginations, brands are heightening traditional activities like drawing by using unorthodox techniques. Allowing kids to creatively color on toy cars and even shoes, brands are allowing young consumers to engage in rule-breaking behavior in a regulated yet creative manner.
SCORE: 2.6
Mild Top 4 Examples: 7,271 Total Clicks Jun 13 - Oct 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: ToysYouthLife-Stages
Customizable Child Cars - The Toyota Camatte Lab at the Tokyo Toy Show 2014 Showed Off Interactivity
SCORE: 4.8
Warm 3,342 Clicks Pub: Jun 14, 14
Customizable Child Cars
The Toyota Camatte Lab at the Tokyo Toy Show 2014 Showed Off Interactivity
The Toyota Camatte child car previously made its rounds in 2012 and 2013 and recently again at the Tokto Toy Show 2014, where kids could customize the panels of the car. Toyota’s... [More]
Art-Displaying Kids Shoes - Monkies are Drawing Shoes for Kids That Encourage Spontaneity and Art
SCORE: 1.6
Mild 1,128 Clicks Pub: Jun 10, 13
Art-Displaying Kids Shoes
Monkies are Drawing Shoes for Kids That Encourage Spontaneity and Art
These drawing shoes for kids are designed for children who love to doodle, color and run around—anywhere, any time. Just like a white board, these shoes let children doodle, color, change their... [More]
Doodle Light Projectors - The Crayola Sketcher Projector is a Great Gift for Your Little Artist
SCORE: 1.8
Untested 2,283 Clicks Pub: Nov 4, 13
Doodle Light Projectors
The Crayola Sketcher Projector is a Great Gift for Your Little Artist
The Crayola Sketcher Projector is the perfect gift for your talented children. They will have a great time drawing designs on the reflective sheet of plastic and watching their doodles project onto... [More]
Personalized Neighborhood Mats - The 'I Am Here' Map Familiarizes Kids with Their Surroundings
SCORE: 1.4
Untested 518 Clicks Pub: Sep 5, 14
Personalized Neighborhood Mats
The 'I Am Here' Map Familiarizes Kids with Their Surroundings
The ‘boardstiff’ shop on Etsy sells a unique map for kids called ‘I am Here,’ which helps kids learn where they live, as well as the names of streets and other important... [More]