Virtual Adventure

Craving escapism, consumers turn to immersive tech to push their limits

Implications - Busier schedules are leaving consumers with little time for adventure, which is being targeted by virtual reality renderings of everything from safaris to skateboarding competitions. This time and cost-effective means of exploration targets young generations accustom to using tech for escape.
SCORE: 3.8
Mild Top 5 Examples: 4,709 Total Clicks Jun 14 - Oct 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: TechGamesGadgets
Virtual Reality Swimming Pools - The Swimarium Allows You To Swim Alongside Virtual 3D Sharks
SCORE: 3.6
Mild 1,201 Clicks Pub: Aug 13, 14
Virtual Reality Swimming Pools
The Swimarium Allows You To Swim Alongside Virtual 3D Sharks
OVA Studio has produced plans for an audacious project dubbed Swimarium. This incredible design concept envisions a swimming pool with LED screens placed all around it to help create an immersive... [More]
Immersive Virtual Safaris - An Online Experiential Travel Tool Gives Four Seasons Guests a Preview
SCORE: 5.1
Mild 907 Clicks Pub: Jun 2, 14
Immersive Virtual Safaris
An Online Experiential Travel Tool Gives Four Seasons Guests a Preview
An inside look at a luxurious virtual safari gives people an experiential travel opportunity before they officially book. Four Seasons Serengeti in Arusha, Tanzania offers an epic African Safari,... [More]
Immersive Journalism Experiences - This Oculus Rift Experience Lets You Step Right into a News Story
SCORE: 4
Mild 1,491 Clicks Pub: Sep 26, 14
Immersive Journalism Experiences
This Oculus Rift Experience Lets You Step Right into a News Story
The Harvest of Change is a unique Oculus Rift experience that immerses users in a news story about a family farm in Iowa. Although Oculus Rift is typically thought of as something that can be used... [More]
Virtual Skateboarding Simulators - Mountain Dew Lets People Try Out Virtual Reality Digital Skating
SCORE: 3.6
Untested 733 Clicks Pub: Sep 30, 14
Virtual Skateboarding Simulators
Mountain Dew Lets People Try Out Virtual Reality Digital Skating
Mountain Dew set up a unique digital skateboarding experience that made use of Oculus Rift, in order to encourage new people to try out the sport. When you’re just starting out, skateboarding... [More]
Movement-Translating Gaming Rigs - The Cyberith Virtualizer Lets Gamers Walk, Run, Jump and Crouch
SCORE: 2.3
Untested 377 Clicks Pub: Jul 25, 14
Movement-Translating Gaming Rigs
The Cyberith Virtualizer Lets Gamers Walk, Run, Jump and Crouch
The Virtualizer is a virtual reality gaming rig, produced by Austrian company Cyberith, that allows gamers to walk, run, rotate, jump, crouch, kneel and sit down—and have those motions... [More]