Grotesque Confection

Seeking to unnerve rather than scare, consumers create grotesque confections

Implications - As the normality of violence and gore increases, aspects traditionally associated with scary and frightening imagery are becoming mundane. Adding a humorous twist to dark holidays like Halloween, consumers turning to sweets and desserts reminiscent of abject objects, reflecting a turn toward more shocking ways to celebrate holidays.
SCORE: 5.3
Warm Top 5 Examples: 34,334 Total Clicks Oct 12 - Oct 14
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Consumer Insight Topics: LifestyleFoodSpecial
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SCORE: 7.5
Viral 14,364 Clicks Pub: Sep 16, 14
Monster Cakes
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SCORE: 4.9
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SCORE: 5.6
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SCORE: 0.8
Untested 2,265 Clicks Pub: Oct 29, 12
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